representation Flashcards
representations
the way the media represent individuals
denotation
dictionary definition - factual
connotation
deeper meaning
stereotype
simplified representation of a person/group
countertop
positive stereotype - opposite of one
Stuart hall- preferred reading
what the produces want audiences to respond to
Stuart hall- negotiated reading
theres a compromise - partly agrees
Stuart hall- oppositional reading
audience are in complete disagreement
codes and conventions
codes - system of signs
conventions - widely recognised ways of doing something
how are representations constructed
camera anges, shot types and iconography
high angle shot
looking down on a character - small and vulnerable
low angle shot
looking up - authority and large
Tessa Perkins
stereotypes are not always false but contains some element of truth
they are not always negative
Andy medhurst
stereotyping is short hand for identification eg- soap operas
Propps character types
all narratives has 8 character types- hero villain princess dispatcher donor helper father false hero
levi strauss -
binary opposites eg- good vs evil old vs young humanity vs technology old vs new
baudrillard
hyperreality
our reality is based upon there reality presented to us through the media
no longer able to distinguish the difference between reality and fantasy
Laura mulvey
male gaze theory
denies woman identity - the female body is viewed voyeuristically
