HUMANS Postmodern Terms Flashcards
Consumer Culture
A culture and society in which individual and collective identity is constructed in material acts of economic exchange, such as shopping.
Cultural Capital
The knowledge and information that informs people’s cultural consumption in a post- modern society.
Hegemony
The dominant way of thinking about society and culture enforced by the ruling class.
Example - how the popular kids at school determine what is cool and what is not.
Hyper-reality
The collapse of the distinction between the real and the simulated.
Ideology
A system of belief or ideas
Multi-accentuality
The way in which meaning changed according to context, over time.
Parody
To copy something in a humorous way.
Pastiche
To copy something without humour, irony or anything else that communicates difference.
Post modernity
The semiotic landscape of the society dominated by consumer culture and information technology.
Signifier and the signified
The basic units of semiotic analysis.
What are semiotics
The study of signs and symbols and their use of interpretations.
What is a signifier?
A signs physical form and something that represents a concept such as a flag.
Simulacrum
A representation of a person or thing.
