Theorist Flashcards
John Ladd
a philosopher who is skeptical of the value of codes of ethics
Dave Lindorff
Engineers duty to speak out
Monroe Freedman
Lawyer’s Trilemna
Albert Carr
argues that business is like poker. It requires bluffing and has its own “game ethic” different from the ethics of religion and private life.
Thomas Carson
Legitimate bluffing may involve lying about bargaining strategy and intentions, but not about the condition or quality of the goods you are selling.
Bok
We must at the very least accept as an initial premise Aristotle’s view that lying is “mean and culpable” and that truthful statements are preferable to lies in the absence of special considerations. This premise gives an initial negative weight to lies. It holds that they are not neutral from the point of view of our choices; that lying requires explanation, whereas truth ordinarily does not
Bok
Three arguments against lying
Robert Arrington
grapples with the worry that advertising can control behaviour and create false desires
Theodore Levitt
Defends puffery
Thought process: “humans naturally desire to embellish, enrich, and enchant the world around them”
John Kenneth Galbraith
The dependence effect
Hayek, Friedrich
Culturally induced desires may be autonomous
“we should not equate non-autonomous desires, desires which are not original to me or truly mine, with those that are culturally induced.”
“The thing actually at stake in any serious deliberation is a not a difference in quantity (as utilitarianism would have us believe), but what kind of person one is to become, what sort of self is in the making, what kind of world is in the making”
John Dewey
John Waide
He worries that advertising generally encourages us to become worse people with more materialistic values.
Sigmund Freud
Freud saw humans not as rational beings, but as controlled by unconscious desires, often sexual in nature.
John B Watson
Watson, the father of behaviourism, saw people as a stimulus-response mechanism which could be conditioned to behave in certain ways, like the dog in Pavlov’s classic behaviorist experiment that learned to salivate when a bell was rung because it came to associate the sound with being fed.
