Theme 1- How the market works (key terms) Flashcards
Normal goods
When incomes increases, demand for these good goes up
Inferior goods
When incomes increase, demand for these goods falls
XED
%QD Good B / %P Good A
YED
% QD / %Y
Substitute goods
These are goods that are very similar
Substitutes have a positive XED
Complementary goods
These are goods that go together well or are used together
Complements have a negative XED
Supply PINTSWC
The amount of a product which suppliers will offer to the market at a given price
Productivity, indirect taxes, number of firms, technology, subsidies, weather, cost of production
Utility
Satisfaction that consumers get from the goods and services that they buy
Diminishing marginal utility
Marginal utility is the change in satisfaction from consuming an extra unit of a good or service
- Beyond a certain point, marginal utility may start to fall (diminish). If marginal utility becomes negative, then consuming an extra unit will cause total utility to fal;
Demand
The amount of a product that consumers are willing and able to purchase at any given price
Perverse demand curve
One which slopes upwards from left to right - an increase in price leads to an increase in demand
- This may happen where goods are strongly affected by price expectation
Market incentives
Signals that motivate economic actors to change their behaviour perhaps in the direction of greater economic efficiency
PASIFIC
Non-price factors that influence demand
Population, advertising, substitutes, income, fashion trends, income tax, complements
PED
%QD / %P - PED value is always negative
PED < 1
Price inelastic - a change in price results in a proportionately smaller change in demand
PED > 1
Price elastic - a change in price results in a greater change in demand
Factors influencing PED
S.P.L.A.T
- Availability of Substitutes
- Price of product as a Proportion of income
- Luxury or necessity goods
- Addictiveness of the product (habitual goods)
- Time period
Factors influencing YED
Necessities (basic goods that a customer needs to buy) & Luxury (goods that customers like to buy if they can afford to)
Price mechanism
This refers to the way in which prices respond to changes in supply or demand, so that a new equilibrium is reached and the market clears
PES
% QS / %P - PES value is always positive
Equilibrium
When supply is equal to demand
Total revenue
price x quantity sold
Excess demand
Occurs when the demand is greater than the supply
It can occur when prices are too low or when demand is so high that supply cannot keep up
Excess supply
The quantity of a good or service that is being offered for sale exceeds the quantity that is being demanded by consumers at the current price
Occurs when prices are too high or when demand falls unexpectedly