the global and local Flashcards
globalization and anthropologiz
1960-70; shift to record many different cultures due to rapid social change in world before they ‘die out’
- conflicts between societies in intermingingling
what is globalization
wordwide integration of previously distinct culture adn economies
approaches of anthropologizest
study large scale social challenges in local relaitonships and trends/flows of tradition and modernity
last decade global
flow of people, idesa images and comoodities
reduction of spac e(internet and facebook)
multitude of modern objects; cocoacola, denim
urban; cosmopolitan an dconsumeraiton
immigration to city centers ad cultural mergling
global symbols and brands are consumed and reterrotiziled
coca cola
a global symbol not just tied to one placed
marketed different
just like cadbury (british buisiness had to adapt to chinese culture when trying to seel there by renaming chocolate into local names) ; shows ressillence of LOCALITY
change in anthropology
study media, communication, migration and commerce (1980s and 1990s)
- concepts of society and culture more problamtic as nto clsoed or uniform
- mixing of global and local causing transformation
arjun appadurai
proposed a framework for studying cultural flow in contemporary world: (de-territortalization and re-territorilization of global processes; FLUID spaces; reality no longer conflicts as much with imagining worlds of others)
- ethnoscape
- technoscape
- financescape
- ideoscape
- mediascape
global and local relationships
two way relationships where global is domesticaated.
interplay o findigenous and hybridaition
global ;mixing of global and local
history of globalization
historical process; dynamics of periphery and core;
history written usualyl from a speicfic perspctive to historycal represent a group
colubmus byoage to americas; pained as ‘discovery’ and ‘awaekening of european modernity (olivia harris); ‘untill the arrival of us there was no historY”: POST COLONIAL THINKING of HISTORY ad a GLOBAL fact
postcolonial thinkers
go against:
1. statitc and singular representation in history (the western centric view tha thistory is for white people)
- give rise to marginalized community to relcaim this history!
chinua achebe
wrote things fall apart; talks about presentation of nigerian culture from local perspective
uses oral sterytelling and ancestral history to portray arrival of colonilzation in nigeria
proverbs, igbo berbs and phrases as nigerian identity
sylvia wynter
rethinkins dominant concepts of being human; proposes new humanism to break form sattic flassiciations of humans
says world is divided
frantz fann
advocated radical ant-racist humanisim in algeria; against white supremacy AND black superiority
wants to end colonlization violce in a ‘new history of humanity’
anthropological perspectives on global and local
how is ethnography used?
how does it challenges ethnography and global predicaments and intenrnational challenges?
love and marriage in india
tradition and marriage intersect in india in marriage and love as more people ‘marry due to choice’