technology and the marketing mix Flashcards
what is the meaning of social media marketing
form of internet marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals. it includes activities such as posting text and image updates and other content that achieves audience engagement as well as paid social media advertising
what is the meaning of E commerce
online buying and selling of goods and services using computer system linked to the internet and apps on mobile phone
what is the meaning of viral marketing
when consumers are encourage to share information online abt the product of a business
what are the 5 benefits of using social media advertising
target specific demographic grps who will share product info through viral marketing
target customers will see advert when they go to social media
speed in response market change - info is updates quickly
cheap to use
reaches grps that are difficult to reach in other ways
what are the 5 disadvantages of using social media advertising
can alienate customers if they find the adverts annoying
business hv to pay for advertising
potential customers may not use social media
lack of control of advertising
msg may be altered or used in a bad way and forwarded on other users, giving bad publicity
what are the 6 benefits of using a website
no extra cost of website if alrdy set up
can control advertising
can change adverts quickly and update pics
interactive adverts can be more attractive
can provide more info in adverse and link to other pages
attract funds/payment from companies that want to adversities or be associate or link with your website
what are the 3 disadvantages of using own website to promote
potential customers my not see website as it may come up in a long list of results
relies on customers finding website
design cost of website may be high
what are the 5 opportunities of e commerce to businesses
website can be used to promote company and product worldwide cheaply
orders can be taken over the internet and send directly to company warehse for dispatch
customer will be encourage to buy product if website is easy to follow
business can buy online purchase for supplies
dynamic pricing is easier
what is dynamic pricing
when businesses change product prices usually when selling online , depending on level of demand
what are the 6 opportunities of eCommerce to customers
no need leave hse and convenient
comparatist between prices and product can be done easily
payment on debit card is easy
customers can easily access products located abroad cheaply
can buy parts from manufacturer w/o additional of retailers’ profits margin
packaging and transport is cheaper due to competition so its cheaper to buy from abroad
what are the threats of 7 e commerce to business
competition is high
website design must be clear and easy and attractive which can be expensive
transport cost per product is higher bc send each product separately
no f2f contact so no feedback
consumers hv legal right to reject goods which can add to business cost
large and efficient warehse needed
not suitable for personal services like hair dressing
what is the disadvantages of e-commerce to consumers
need access to internet
weak wifi can lead to frustration and wont buy products
products cannot be seen and touch and returns are inconvenient
not f2f so cant find info abt goods
scared of scam using credit card
what is the disadvantages of e-commerce to consumers
need access to internet
weak wifi can lead to frustration and wont buy products
products cannot be seen and touch and returns are inconvenient
not f2f so cant find info abt goods
scared of scam using credit card
