Target Marketing And Positioning

Question 1

Target marketing

Answer 1

Breaking market into segments and concentrating on one or more segments

Question 2

5 criteria for successful segmentation

Answer 2

Effective
Measurable
Accessible
Actionable
Profitable

Question 3

Undifferentiated marketing

Answer 3

Marketing mix to whole market

Question 4

Differentiated marketing

Answer 4

One marketing mix to one market segment

Another to another

Question 5

Focused marketing

Answer 5

Marketing mix to one segment

Niche

Question 6

Customized

Answer 6

Marketing mix to one customer

Question 7

Positioning

Answer 7

Designing a company’s offering so it has a distinct position in customers mind

Question 8

Effective positioning

Answer 8

Link products and services to solutions

Question 9

Developing positioning strategy considerations

Answer 9

Customers
Competitors
Company

Question 10

Keys to successful positioning

Answer 10

Clarity
Consistancy
Credibility
Competitiveness

Question 11

Perceptual map

Answer 11

Tool to determine position of brand in market

Question 12

Perceptual map production

Answer 12

Identify competing brand
Identify how customers choose between brands
Quantitative research of customers scoring brands
Plot on 2D map

Question 13

Repositioning

Answer 13

Chance target market
Change differential advantage
Change both