Digital Marketing L2 Flashcards
1
Q
PPC Or CPC
A
Advertisers pay publisher when ad is clicked on
Sponsored online advertising
2
Q
Basic ppc strategy
A
Lots of research Choose target demographic Good copywriter to encourage clicks Need to go mobile Use long tail keywords Timing VIP review google quality score
3
Q
Social media
A
Internet channels allowing users to interact with eachother and share opinions and content
4
Q
Social media principles
A
Reach Accessibility Usability Immediacy Permanence
5
Q
Measuring social media
A
Activity
Interaction
Performance
6
Q
Social media optimization
A
Use of a number of social media outlets to generate publicity and increase product awareness
7
Q
Affiliate marketing
A
Partnership between merchant and website publisher
When customer buys accelerate is paid a commission
Commission based on pay per click pay per lead and pay per sale
8
Q
Organic marketing
A
Direct traffic Seo Social media Inbound marketing Email marketing
9
Q
Paid marketing
A
Ppc Display Ads Video ads Social media Email marketing
10
Q
Mobile marketing
A
Mobile aps
Ads in mobiles
11
Q
Reporting
A
Orm
Analytics
