Product Development And Life Style Flashcards
1
Q
Product
A
Anything capable of satisfying customer needs
2
Q
Lifecycle
A
Intro growth maturity saturation
3
Q
4 categories of new product
A
Product replacement
Existing line additions
New product lines
New to world products
4
Q
New product development process
A
Idea generation Product screening Concept testing Business analysis Product development Market testing Commercialization
5
Q
Diffusion of innovation
A
Not everyone equally ready to try new product
6
Q
Adoption process
A
Awareness interest trial adaption
7
Q
Adopter types
A
Innovation Early adopters Early majority Late majority Laggards
