MR and Customer Insights

Question 1

Market info system

Answer 1

Internal market info
Market intelligence
Environmental scanning
Market research

Question 2

Market intelligence

Answer 2

What is happening in the market

Big data-external info

Question 3

Market research

Answer 3

Systematic design collection analysis And reporting of data relevent to specific marketing situation

Question 4

MR importance

Answer 4

In touch with market
Explains needs and wants of consumer
Global spend is significant

Question 5

Ad hoc

Answer 5

Specific problem

One point in time

Question 6

Continuous

Answer 6

Same research repeated to monitor changes and market trends

Question 7

Custom

Answer 7

1 organization wants specific answers

Question 8

Syndicated

Answer 8

Collected by one firm and sold to another

Question 9

Exploratory

Answer 9

Preliminary

Gain insight and form hypothesis

Question 10

Descriptive

Answer 10

Strong conclusion

Question 11

Causal

Answer 11

Cause and effect relationship

Question 12

Qualitative

Answer 12

Semi structured
In depth
Small samples

Question 13

Qualitative eg

Answer 13

Focus groups
Depth interviews
Observation
Ethnographic research

Question 14

Quantitative

Answer 14

Structured
Preset questions
Larger sample
Stat analysis

Question 15

Quantitative egs

Answer 15

Phone surveys
Face to face
Panel research