Service And Not For Profit Marketing Flashcards
1
Q
Service characteristics
A
Intangibility
Variability
Inseparability
Perishability
2
Q
Service branding characteristics
A
Distinctiveness
Relevence
Memorability
Flexibility
3
Q
Meeting customer expectations
A
Reliability Assurance Responsiveness Empathy Tangibles
4
Q
Benefits of strong customer relationships
A
More revenue Less marketing costs More competitive advantage Word of mouth Customer retention Staff retention
5
Q
Service marketing mix
A
Product price place promotion process people physical evidence service branding
6
Q
Social mRketing
A
Efforts to encourage positive social change
7
Q
Commercial marketing techniques used in social marketing
A
Customer research
Segmentation
Marketing mix
