Product Types In Organisational Business Flashcards
1
Q
Product types
A
Components
Materials
Plant and equipment
Product and services
2
Q
Industrial markets
A
But g/s to make g/s
3
Q
Reseller markets
A
Buy to sell later at a profit
4
Q
Gov markets
A
Buy for use in own p/s
5
Q
Non profit organization
A
Serve
No profit
6
Q
7 característica for organizational buying
A
Potential buyers Buying objectives Buying criteria Buyer seller interaction Buying centre Size of order Demand
7
Q
Organizational decision making process
A
Recognition of problem Find specific and quantity of needed item Search for potential sources Get and analyze proposals Evaluate and select Select order routine feedback
8
Q
Influence on purchasing behavior
A
Buy class Product type Importance of purchase
9
Q
Buy class
A
Straight rebuy
Modified rebuy
New task
10
Q
Org buyers influenced by
A
Economic
Personal
