Market Segmentation Flashcards
1
Q
Market segmentation
A
Similar characteristics with significant implications for marketing strategy
divide market into sub markets with common features
2
Q
Criteria for successful segmentation
A
Effective Actionable Accessible Measurable Profitable
3
Q
Benefits of market segmentation
A
More profits More growth ops Better targeting of info Better customer retention Better ops for segmentation dominance
Res:better matching of consumer needs
4
Q
Organization segmentation
A
Size Industry Location Choice Purchase
5
Q
Customer segmentation
A
Behavioral
Psychographic
Profile
6
Q
Behavioral
A
Benefits sought Purchasing occasion Purchasing behavior Usage Media behavior
7
Q
Psychographic
A
Lifestyle
Personality
8
Q
ACORN
A
A classification of residential neighborhoods
