Digital Marketing L1 Flashcards
Digital marketing objectives
Sell-grow through wider distribution
Serve-add value through benefits for online customers
Speak-get closer to customers through dialogue
Save-save money through less print, rent
Sizzle-customer interactivity
Digital marketing consists of
Web design Search engine optomism Social media marketing Email marketing Display advertising Affiliate marketing Content marketing Online rep management
Successful webpage factors
Usability system needed
Content related
Service related
Security
Desired webpage effects
Confidence Attitude Satisfaction Online purchase intention Small perceived risk
Bounce rate
% leave after viewing 1 page
Conversion rate
% sessions that lead to atleast one goal being met
Average session durations
Short = bad
Ad clicks
% that click on ads
Cost per click
Cost of click
Click through rate
% of ads clicked wholeway through
Cost per conversion
% cost of each successfully met goal
Search engine optomism
Achieve highest ranking of organic listing on search engine results page
Effective seo
Content-influence position on results page
Keywords-words and synonyms related to product all over website
Links/images-help place in network
Googles seo judgement
% bounce rate Mobile friendly design Average visit duration No of page visits Direct traffic Social signals
Basic seo strategy
Best keyword research Optimize content to include keywords Create unique content Name what images rep(keywords) Build links intelligently Create site map for google Include web analytics
