support services Flashcards
Support Services
relate to the at-sale or post-sale services that a seller promises the buyer
What does branding do?
Branding creates value by increasing the certainty about the products attributes and lowering the risk to the consumer, for which customers pay more
Uniform Product Code (UPC)
these bar codes contain the information needed to identify brand names, package sizes, and price
Place
location and means of distributing the product
Distribution
how and when a business delivers its products to its customer
Marketing/Distribution Channel
composed of the organizations that help the business make its product available for ultimate consumption
Marketing Intermediaries
(members of the marketing channel) organizations that help the business promote, finance, and distribute its product are part of the business’s marketing channel
Direct Marketing Channel
business does not use a marketing intermediary
Indirect Marketing Channel
business uses one or more marketing intermediaries
Wholesaler
organization that buys products for resale to retailers
Retailer
defined as an organization that sells products to the ultimate consumer of the product
retail classifications
speciality store
department store
convenience store
discount store
deep discount stores
non-store retailers
supermarkets
Specialty Store-
carries a limited product lone such as Dick’s Sporting Goods
Department Store-
carries several product lines such as Macy’s
Supermarkets
carry numerous lines of food and household products such as Safeway
Convenience Store
relatively small retailers, located in easily accessible places and sell a limited number of products used in everyday life such as 7-11
Discount Store
sell numerous product lines of household products to price-conscious customers such as Wal-Mart
Deep Discount Stores
sell product lines at very low prices such as Costco
Non-Store Retailers
- retailers that have limited or no physical presence
Wholesalers
businesses that sell products to businesses for resale or business use
Classification of Wholesalers
merchant wholesalers
brokers and agents
agent
Merchant Wholesalers
buy and resell products
Brokers and Agents
facilitate the buying and selling of products without taking ownership and are compensated with fees or commission
Broker
brings the buyer and seller together, helping both the buyer and the seller in negotiating a deal
Agent
represents either a buyer or seller
