support services

Question 1

Support Services

Answer 1

relate to the at-sale or post-sale services that a seller promises the buyer

Question 2

What does branding do?

Answer 2

Branding creates value by increasing the certainty about the products attributes and lowering the risk to the consumer, for which customers pay more

Question 3

Uniform Product Code (UPC)

Answer 3

these bar codes contain the information needed to identify brand names, package sizes, and price

Question 4

Place

Answer 4

location and means of distributing the product

Question 5

Distribution

Answer 5

how and when a business delivers its products to its customer

Question 6

Marketing/Distribution Channel

Answer 6

composed of the organizations that help the business make its product available for ultimate consumption

Question 7

Marketing Intermediaries

Answer 7

(members of the marketing channel) organizations that help the business promote, finance, and distribute its product are part of the business’s marketing channel

Question 8

Direct Marketing Channel

Answer 8

business does not use a marketing intermediary

Question 9

Indirect Marketing Channel

Answer 9

business uses one or more marketing intermediaries

Question 10

Wholesaler

Answer 10

organization that buys products for resale to retailers

Question 11

Retailer

Answer 11

defined as an organization that sells products to the ultimate consumer of the product

Question 12

retail classifications

Answer 12

speciality store
department store
convenience store
discount store
deep discount stores
non-store retailers
supermarkets

Question 13

Specialty Store-

Answer 13

carries a limited product lone such as Dick’s Sporting Goods

Question 14

Department Store-

Answer 14

carries several product lines such as Macy’s

Question 15

Supermarkets

Answer 15

carry numerous lines of food and household products such as Safeway

Question 16

Convenience Store

Answer 16

relatively small retailers, located in easily accessible places and sell a limited number of products used in everyday life such as 7-11

Question 17

Discount Store

Answer 17

sell numerous product lines of household products to price-conscious customers such as Wal-Mart

Question 18

Deep Discount Stores

Answer 18

sell product lines at very low prices such as Costco

Question 19

Non-Store Retailers

Answer 19

• retailers that have limited or no physical presence

Question 20

Wholesalers

Answer 20

businesses that sell products to businesses for resale or business use

Question 21

Classification of Wholesalers

Answer 21

merchant wholesalers
brokers and agents
agent

Question 22

Merchant Wholesalers

Answer 22

buy and resell products

Question 23

Brokers and Agents

Answer 23

facilitate the buying and selling of products without taking ownership and are compensated with fees or commission

Question 24

Broker

Answer 24

brings the buyer and seller together, helping both the buyer and the seller in negotiating a deal

Question 25

Agent

Answer 25

represents either a buyer or seller