Liquid Death: Key Takeaways. Flashcards

1
Q

Class Example

A
  • You are given $5 and 2 hours to start a venture: Key Takeaways.
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2
Q

Which factors of achieving entrepreneurial success did they reinforce?

A

U-Lace and Shibumi Shade:

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3
Q

Bootstrapping:

A

Funding and running a company using only personal finances or operating revenue

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4
Q

Evaluate the effectiveness of bootstrapping.

A

Bootstrapping allows the entrepreneur to maintain more control, but it can also increase financial strain.

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5
Q

What is a “unicorn”?

A

the term used in the venture capital industry to describe a a startup company with a value of over $1 billion (Ex. SpaceX, Robinhood, Instacart)

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6
Q

liquid death chat gpt summary

A

Liquid Death is a beverage company that offers canned water, positioned as an alternative to traditional bottled water. The company has gained attention for its unconventional marketing approach, which includes edgy branding and a punk-inspired aesthetic. Despite its seemingly irreverent image, Liquid Death emphasizes sustainability by promoting the recyclability of its aluminum cans and highlighting the environmental impact of plastic bottles. The company targets a younger demographic, particularly those interested in counterculture and alternative lifestyles. Overall, Liquid Death combines environmental consciousness with bold marketing tactics to differentiate itself in the bottled water industry.

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