shabumi shade Flashcards
where did it start and why did it start
Shibumi Shade, Inc. began when Barnes and his cofounders noticed a need for a better beach shade during their vacations in North Carolina.
what was the product
They developed the Shibumi Shade, a portable, easy-to-assemble beach shade that gained popularity quickly.
what callenges did they face
The company faced challenges with copycats and protecting their intellectual property, but continued to grow and innovate
how did they attract investment and succedd
They expanded their product line and distribution, attracting investment from Stripes, LLC, a growth equity firm. Shibumi Shade’s success was fueled by its unique design, word-of-mouth marketing, and strong online presence.
what are the future challenges
Barnes ponders future challenges including sustaining growth, expanding to new markets, and managing intellectual property issues while maintaining control of the company.
what do shabumi plan to realse
Looking ahead, Shibumi Shade plans to release an upgraded version of their shade with improvements such as increased UV protection and sustainability features.
