Strategies for developing corporate culture Flashcards
elements of corporate culture
-symbols, heros, rituals/ titles/ celebrations
-Offical and Real Corporate Culture
Culture and change
-transformation will require a positive corporate culture to support it.
-a business will struggle to relaise the full potential of transformation without changes in the bahviour of its management and employees.
-POSITIVE CULTURE will guide the business ppl in acting apprpriately and making decions that supports the attainment of business objectives
Positive coporate culture benefits
- employees experiencing high morale and positive attitudes towards the business–> improved morale should improve employee’s productivity.
-employees becoming more loyal to the business.-> reduce level of staff turnover.
-a business gaining a poitive reputation, allowing it to attract talented skilled employees.
-increase reputation as employees are treated well in the company
Stratgies for developing Corporate culture: establishing appropriate rituals, rites and celebrations
Further reinforces the postive culture and values of the business, PROVIDES GUIDENCE to desired values and behaviours and policies that the business should reinforce tgose expectations rather then hinder or prevent them from devloping culture that the business is actually desiring.
Strategies for developing Corporate culture: Changing the prevailing management style
This could involve SWITCHING to a more consutative, particpative or lazier fair to reflect the values of the business.
for example: if a business wants to build a culture based on collaboration and teamwork then they might want to look at using a partpative or liasses fair management style which help develop that type of culture
Strategy for developing corporate culture: Ensuing managers are given aprropriate training to reflect values of business
alliging training to the desired values of the business
for example, if the business value is innovation or customer service–> provide training in that area so they can display those values+ skills.
Strategy for developing corporate culture: Managers HERO of the business acting a role models
acting as role models and lead by example when leaders display desired behaviours
Strategy for developing corporate culture: communicating desired value to staff
communicating to stakeholders mainly employees and or just about notifying them about the values and they are but should be regular communciation so they can it value over the business e.g. slogans, leaders
Strategy for developing corporate culture: hiring staff who fit the values of the business
Hiring employees that have those values can have a long way in helping the business develop a desired corporate culture and many business will not only look for talented employees but also look for those that have very good cultural fir for the business and will result in business often altering their selection proces
stratgies for developing Corporate culture: Rewarding employees who examplify appropriate values
to reflect the reinforcement rewards and recognitions can help develop corporate culture, many busienss will often implement a RECOGNITIONS AND REWARDS PROGRAMS to help develop their desired culture and the criteria of those types of rewards should reflect the elements of the desired culture.
