Steps in Positioning Process Flashcards
1
Q
Step 1
A
Identify all major competitors
2
Q
Step 2
A
Identify which variables are most relevant to consumer needs and wants.
3
Q
Step 3
A
Determine the consumers perceptions of your brand and competing brands
4
Q
Step 4
A
Analyse the strength of major brands
5
Q
Step 5
A
Analyse the brands current position
6
Q
Step 6
A
Determine which variables consumers prefer
7
Q
Step 7
A
Develop a positioning strategy that best satisfies consumer prefrences