Steps in Positioning Process

Question 1

Step 1

Answer 1

Identify all major competitors

Question 2

Step 2

Answer 2

Identify which variables are most relevant to consumer needs and wants.

Question 3

Step 3

Answer 3

Determine the consumers perceptions of your brand and competing brands

Question 4

Step 4

Answer 4

Analyse the strength of major brands

Question 5

Step 5

Answer 5

Analyse the brands current position

Question 6

Step 6

Answer 6

Determine which variables consumers prefer

Question 7

Step 7

Answer 7

Develop a positioning strategy that best satisfies consumer prefrences