7 Positioning Methhods Flashcards

1
Q

Positioning Methods

A
Attribute positioning
Benefit positioning
Use Application positioning
User positioning
Competitor positioning
Product positioning
Quality/ Price positioning
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2
Q

Attribute positioning

A

Enterprise positions itself in terms of one or more outstanding attributes.

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3
Q

Benefit positioning

A

This method emphasises the unique benefits that the enterprise or product offering offers it’s customers

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4
Q

Use Application positioning

A

An enterprise can position itself or it’s products in terms of the application possibility.

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5
Q

User positioning

A

An enterprise can position itself or it’s products with it’s user in mind.

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6
Q

Competitor positioning

A

Some products can best be positioned against competitive offerings.

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7
Q

Product positioning

A

An enterprise can position itself in a product category, not traditionally associated with it, thereby expanding business opportunities.

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8
Q

Quality/ Price positioning

A

The enterprise may claim its product is of exceptional quality or lowest price.

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