Primary and Secondary Data

Question 1

Primary Data

Answer 1

Its the data collected by the researcher to solve a specific research problem.

Question 2

Secondary

Answer 2

Data that has already been collected by either the researcher, his or her organisation or an outside agency.

Question 3

Primary data collection

Answer 3

The collection of primary data includes a number of accompanying activities associated with most of the descriptive and casual research designs.

Question 4

Secondary data collection

Answer 4

Researchers should always begin with an in depth analysis of secondary data.
If a researchers information needs can be fully satisfied by secondary sources of information then there is no need to conduct further information.

Question 5

Primary data (cost, time, relevance)

Answer 5

Since primary data has to be collected, obtaining the data can be expensive and a slow process.
This data is usually more relevant than secondary data.

Question 6

Secondary data (cost, time, relevance)

Answer 6

Although secondary data is cheaper and faster to obtain, the researcher should always consider it’s relevance, accuracy, reliability and timeousness.

Question 7

Primary data Internal Sources

Answer 7

Employees

Question 8

Secondary data Internal Sources

Answer 8

Company Records

Question 9

Primary data External Sources

Answer 9

Consumers
Clients
Retailers
Wholesalers
Competitors

Question 10

Secondary data External Sources

Answer 10

Libraries
Industry Associations
chambers of industry and commerce
Government bodies
Marketing Research Organisations
Universities