Describe Consumer Groups Flashcards

1
Q

Describe Consumer Groups

A
Consumer
B2B / Industrial
Resellers
Government
International
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2
Q

Consumer

A

Are individuals and households who buy goods and services for personal consumtion

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3
Q

B2B/ Industrial

A

Are made up of organisations that buy goods and services for further processing or for the use of the manufacturing process.

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4
Q

Resellers

A

Buy goods and services and resell them at a profit

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5
Q

Government

A

Are made up of government agencies that buy goods and services to produce public services or transfer these goods and services to others who need them.

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6
Q

International

A

Are foreign buyers, including consumers, producers, resellers and governments

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