Criteria for selecting potential target market Flashcards
1
Q
Criteria for selecting potential target market
A
Size and Growth Possibilities Attractiveness and profitability Resources & Skills of an Enterprise Compatibility with Enterprise Objectives Cost of Reaching Target Markets
2
Q
Size and Growth Possibilities
A
Target market does not have to be big, as long as there is potential for growth.
Segment must be sustainable.
3
Q
Attractiveness and profitability
A
Attractiveness of a market lies within it’s long term profitability.
4
Q
Resources & Skills of an Enterprise
A
Segment opportunities can only be utilised if it fits into the long term objectives of management.
5
Q
Compatibility with Enterprise Objectives
A
Choice of target market must take in consideration the compatibility with enterprise objectives.
6
Q
Cost of Reaching Target Markets
A
If the cost of reaching potential target markets are to high, that target market should not be considered.
