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Essentials of Marketing

This class was created by Brainscape user Anske Niekerk. Visit their profile to learn more about the creator.

By: Anske Niekerk
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Decks in this class (19)

Marketing Management
Definition of marketing,
Marketing orientations,
The marketing process is
20  cards
Marketing Environment
Marketing environment,
The marketing environment as a wh...,
Micro environment
14  cards
Marketing Research: Marketing Management
Marketing research,
The marketing information system mis,
The aim of the mis
5  cards
Consumer Behaviour
The individual factors that influ...,
Motivation,
Perception
38  cards
Market Segmentation
Segmentation definition,
Advantages,
Disadvantages
15  cards
Targeting
Select viable segments,
Evaluation criteria,
Segment size and growth possibili...
11  cards
Product Positioning
Positioning definition,
Positioning maps,
Competitive gaps
13  cards
Essay questions
Discuss the variables of the micr...,
Business aim,
Questions to consider for the mis...
15  cards
Extensive Marketing Comoponents
Extensive marketing components,
The internal reporting subsystem,
Marketing intelligence system
8  cards
Steps in Consumer Decision Making Process
Steps in consumer decision making...,
Need recognition,
Gather information
6  cards
Criteria for selecting potential target market
Criteria for selecting potential ...,
Size and growth possibilities,
Attractiveness and profitability
6  cards
Describe Consumer Groups
Describe consumer groups,
Consumer,
B2b industrial
6  cards
Criteria for effective segmentation
Criteria for effective segmentation,
Measurable,
Large
6  cards
Primary and Secondary Data
Primary data,
Secondary,
Primary data collection
10  cards
7 Positioning Methhods
Positioning methods,
Attribute positioning,
Benefit positioning
8  cards
Group factors influencing Consumer Behaviour
Group factors influencing consume...,
Culture,
Family
5  cards
Steps in Positioning Process
Step 1,
Step 2,
Step 3
7  cards
Behavioural Segmentation
Behavioural segmentation,
Purchase occasions,
Benefits sought
8  cards
Target Market Strategies
Target market strategies,
Undifferentiated marketing,
Differentiated marketing
4  cards

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Essentials of Marketing

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