Criteria for effective segmentation Flashcards
1
Q
Criteria for effective segmentation
A
Measurable Large Accessable Actionable Differentiable
2
Q
Measurable
A
The size, purchase power, potential profit and profile needs to measured in order to be compared.
3
Q
Large
A
Largest homogeneous group worth pursuing with a tailored marketing offering and to be profitable.
4
Q
Accessable
A
Marketers must be able to reach the segment with marketing message and strategy.
5
Q
Actionable
A
Possible different market offerings to different segments.
Must be sufficient resources.
6
Q
Differentiable
A
Needs, wants, desires must be distinctively different.
