Steps in Consumer Decision Making Process Flashcards
1
Q
Steps in Consumer decision making process
A
Need Recognition Gather information Evaluation Purchase Decision Post purchase evaluation
2
Q
Need recognition
A
A consumer becomes aware of a need
3
Q
Gather information
A
Consumer search information about product
4
Q
Evaluation
A
Evaluate the benefits and attributes of alternative products
5
Q
Purchase decision
A
Identify the best alternative
6
Q
Post Purchase Evaluation
A
Did the product fulfil expectations
