Steps in Consumer Decision Making Process Flashcards

1
Q

Steps in Consumer decision making process

A
Need Recognition
Gather information
Evaluation
Purchase Decision
Post purchase evaluation
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2
Q

Need recognition

A

A consumer becomes aware of a need

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3
Q

Gather information

A

Consumer search information about product

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4
Q

Evaluation

A

Evaluate the benefits and attributes of alternative products

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5
Q

Purchase decision

A

Identify the best alternative

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6
Q

Post Purchase Evaluation

A

Did the product fulfil expectations

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