SPRING pro social behaviour Flashcards
what is prosocial behaviour
any act performed with the intention of benefitting another person
not motivated by professional obligations
why do people help others
humans thought to be altruistic
motivated by empathy
but could be egoistic - reward
evolutionary perspective of prosocial beh
kin selection - preferentially help in over out group members
behaviours which help genetic relatives are favoured in natural selection - but not if costly
norm of reciprocity
expect that helping others increases the likelihood of others helping us
ie marketing
rewards for helping behaviours
relatively egoistic - improve by reporing or maintaining own welfare through improvement of others
relief from distress
maintain positive and attenuate negative emotions
social approval and improved self worth
relief from distress reward
when observe an emergency, leads to hightened arousal and distress ie anxiety or unease
helping eliminates these feelings
maintain pos and attenuate neg emotions reward
good mood more likely to help to make feel even better, and likely to be more receptive to the environment
feel guilty then more likely to help to eliminate those feeings
islan and levin 1972 good mood and helping
84% found coin left in mall phone slots helped man pick up papers
social approval and improved self worth reward
norm to behave prosocially
pressured if not comply
make look better to society
costs of helping
physical danger pain embarassment time - tend to only help if rewards outweigh costs
describe batson 1991 empathy altruism theory
perception of others needs and relation tot eh person evokes sympathy wihihc amplifies altruism
1- observe someone who needs help
2 - assess if feel empathy
3- yes: help regardless of self interest, rewards or cost
no: help only if in own sef interest or rewards outweigh costs
describe toi and batson empathy and helping behaviour study
'carol' miss class due to accident high empathy vs low empathy & see in class in future or not low empathy and not see sig reduced helping
who is likely to help - gender
men - tend to be chivalrous and heroic - help where socially acceptable
female - more nurturing and long term care
who is likely to help - religious
helps to look good but not when anonymous
who is likely to help - prosocial personality?
helping in emergencies not driven by personality
but
empathy and helpfulness predict everyday acts of helping, organ donor willingness and willingness to help co workers