Sociocultural Studies For Learning Outcomes

Question 1

Describe the use of situational and dispositional factors in explaining behaviour

Answer 1

Zimbardo

Milgram- briefly

Question 2

Discuss two errors in attribution

Answer 2

FAE - Ross et al
Cultural bias in different cultures putting emphasis and on causes of action and lack of ecological validity
SSB - Lau and Russel, Kashima and Triandis
Some cultures have modesty bias which it cannot explain why. Explains why individualist cultures use situational factors to explain failures

Question 3

Evaluate social identity theory

Answer 3

Tajfel
Cialdini
Howarth

Question 4

Explain the formation of stereotypes and their effect on behaviour

Answer 4

Formation:
Tajfel’s statement
Hamilton and Gifford

Effect:
Lewis

Question 5

Explain social learning theory, making reference to two relevant studies

Answer 5

Boyatzis and Matillo

Bandura

Question 6

Examine the role of two cultural dimensions on behaviour

Answer 6

Individualist vs collectivist:
Hofstede’s IBM study
Berry
Wei

Short term/ long-term orientation:
Chen

Question 7

Explain emic and etic concepts

Answer 7

Etic:
Berry

Emic:
Cole and Scribner

Question 8

Discuss the use of compliance techniques

Answer 8

Hornik
Cialdini
Burger and Cornelius