Social psychology Flashcards
Norman Triplett
first social psych study: effect of competition on performance (better with other people on easy tasks)
Role theory
people are aware of roles they are expected to fill, and try to adopt them
Consistency theory
people prefer consistency and will change / resist changing attitudes based upon this preference
Fritz Heider’s balance theory
how 3 elements are related. Balance exists when all 3 fit harmoniously, otherwise there will be stress & tendency to remove the stress.
Leon Festinger’s cognitive dissonance theory
conflict felt when attitudes don’t fit with behaviors. Attitude may change to fit your behavior
Free-choice dissonance
making a choice between several desirable alternatives
Forced-choice dissonance
forced into behavior inconsistent with attitudes
Daryl Bem’s self perception theory
when your attitudes are weak, you observe your behavior and attribute an attitude
Overjustification effect
occurs when you are rewarded for something you like
Carl Hovland & communication/persuasion:
Sleeper effect: persuasion of high credible source decreases while low credible source persuasion increases….
Arguing against self interest increases credibility
Two-sided messages - arguments for both sides are more balanced
Petty & Cacioppo model of persuasion
Central route: care about the issue being discussed, pay attention
Peripheral route: don’t care/ distracted; strength of argument doesn’t matter. What matters is who and where the argument is presented
Leon Festinger’s social comparison theory
evaluate ourselves in relation to others
Reciprocity hypothesis
we like those who like us; dislike who dislike us…
Gain-loss principle - Aronson & Linder
evaluation that changes is more impactful than a constant evaluation. When liking has increased, we will like that person more.
Social exchange theory
person weighs the rewards and costs of interaction with another
Equity theory
we also consider the other person’s costs and rewards. Their costs and rewards should be equal to ours
attractiveness stereotype
tendency to attribute positive qualities and characteristics to attractive people
Factors of attraction
- spatial proximity
- mere exposure (Robert Zajonc)
Bystander effect
Darley & Bibb Latance- diffusion of responsibility with more bystanders
Pluralistic ignorance
situation in which a majority of group members privately reject a norm, but go along with it because they assume, incorrectly, that most others accept it.
Batson’s empathy-altruism model
People feel distress or empathy when others need help, so they help them
Frustration-aggression hypothesis
When people are frustrated, they act aggressively
Bandura’s social learning theory
aggression is learned through MODELING or REINFORCEMENT.