Social Psychology Flashcards
Social comparison theory
People evaluate their own abilities and opinions by comparing themselves to others.
Upward comparison: comparing yourself to someone perceived as better/more successful, motivates self improvement but could cause feelings of inadequacy
Downward comparison: comparing yourself to someone perceived as worse/less successful, boosts self esteem and comfort
Enlightenment effect
Understanding of psychology principles improves your self awareness and decision making, leading to more thoughtful/intentional behavior
Halo effect
Perception of one positive trait influences your overall impression, causing other traits to be viewed more favorably
Self-fulfilling prophecy
Belief held about a person that causes the belief to come true
Attitude
Reflect how we think/act/feel towards something, characterized by positive/negative feelings, beliefs and behavioral tendencies toward it
Components of attitudes
Affective: refers to emotional aspect of attitude, how we feel about things, whether we like them or not
Behavioral: how our attitudes influence our actions and behaviors, what we do as a result of our attitude
Cognitive: beliefs or thoughts about an entity, involves information or perception
Dimensions of attitudes
Measure how attitudes vary in strength or nature
Strength: how firmly held an attitude
Accessibility: how easily an attitude comes to mind when one is faced with an object
Ambivalence: presence of mixed/conflicting feelings about an object
Cognitive dissonance
Discomfort/tensions we feel when we hold two contradictory beliefs/attitudes, or engage in behavior that conflicts with existing beliefs/attitudes. Motivates us to change our attitude, behavior, or create new cognition (to justify contradiction) to reduce inconsistency to reduce discomfort
Self-perception theory
People infer their own attitudes/beliefs through observing their own behavior, especially when they don’t have strong pre existing attitudes. Therefore our own behavior leads us to adopt new attitudes
Impression management theory
People change attitudes and behaviors to create a desired impression to be consistent with social expectations or gain approval. Attitude changes as a result of a need to manage impressions of others. Causes people to present beliefs/attitudes aligning with social norms/expectations
Elaboration likelihood model
Explains how people process persuasive messages and how likely they are to change as a result
Central route: involves careful, thoughtful processing of persuasive messages, and is likely to be lasting if the person is motivated and thinks deeply about the issue
Peripheral route: involves attitude change based on attractiveness or emotional appeal over careful consideration. This change is more temporary
Foot in the door vs door in the face technique
Foot in the door: small request is made first to gain compliance, followed by greater request. People are more likely to agree to the second because they already agreed to the first
Door in the face: large request that is likely to be rejected, followed by smaller more reasonable request. People are more likely to agree to the second one because it seems relatively more reasonable
Attribution
How people try to explain causes of behaviors events or outcomes
Stable: factor is fixed and does not change
Unstable: factor is not fixed and can change over time
Internal: causality assigned to personal traits, feelings, abilities
External: causality assigned to situational factor
How do individualist vs collectivist cultures affect attribution
Individualist: emphasize personal responsibility and internal attribution
Collectivist: emphasize situational elements and external attribution
Attribution errors
Fundamental attribution error: while judging others, we tend to overemphasize personal (internal) characteristics and ignore situational (external) factors
Defensive attribution error: explaining things in a way that defends us from feelings of vulnerability or mortality
Stereotypes
Generalized beliefs or expectations about members of a group, simplify complex social information, lead to oversimplified or incorrect assumptions