Social Psychology Flashcards
Social psychology
How thoughts feeling and behaviors are influenced by our surroundings.
Attributions
are explanations for events / actions including others behaviors.
Dispositional attribution:
behavior is determined by internal factors (like ability mood effort traits)
Situational attribution
behavior determined by the environment factors external to the person
What attribution do we favor?
Dispositional attribution
Correspondence bias:
we make dispositional attributions for other behaviors when the situation can better explain the behavior.
Ex even though people were told that the author was instructed to write a pro castro essay (situationsal explanation), they still said the author was pro castor (dispositional attribution)
(more updated fundamental attribution error)
Cross cultural differences in correspondence bias
Collective cultures : less likely to focus on situational vs. dispositional
They do still make it, just lesser extent, and more likely to correct it after highlighted
Actor observer bias
For other people’s behavior
We make correspondence bias
Cause of behavior : gps isn’t working (situational attribution)
Attribution: that jerk cut in line (dispositional attribution)
For our own behavior
We make the correct situational attribution
Cause of behavior: gps isn’t working
Attribution “”
Self Serving Bias
Failure:
Our own
Situational attribution
Others
Dispositional attribution
Success
Our own
Dispositional
Others
Situational attribution
Attitudes
Evaluation of a person idea or object
Positive negative or neutral
** people want to hold correct attitudes
3 components of attitude
Affect
Cognitive
Behavioral
Social psychology looks at
(attitude)
Changing attitudes
Persuasion
Attitude persuasion and the Yale Method
Messenger
- Credibility
- attractiveness
Message
- Subtle (important but not obvious)
- Sidedness (helps if people are on your side)
- Timing (primacy vs. recency)
Audience
- Self-esteem
- Intelligence
- All should be more average / medium
Yale Method
Explains when a message is persuasive (messenger, message, audience)
Does not tell us about the strength of attitude change
Elaboration likelihood model
The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Central route
Peripheral route
Central Route
Critically engaged with material
Based on logic and reasoning
Stronger arguments = better
Attitude change
Resistant to counter persuasion
Longer lasting
Peripheral route
Do not critically engage
Heuristics
Who is telling the message
What emotions are associated
Positive characteristics
Attitude change
Susceptible to counter persuasion
Short lasting