Social media (Exam 2) Flashcards
A form of Internet marketing utilizing social networking sites as marketing tools, thereby gaining traffic, brand exposure, and interaction with customers through social
media
Social Media Marketing
Reach new prospects through shared mentions and
advertising within social media. Increase conversion to sale by moving customers from interactions with your brand to purchases using social recommendations
Sell goals
Communicating brand perception and key brand message. Communicating updates about new products and offers. Reputation monitoring and management
Speak goals
Provide information to resolve customer service issues. Identify customer service issues and resolve them
Serve goals
How to add value to customers through social media
Sizzle goals
Publish a blog, publish your own web pages, upload
video/audio/music you created, write articles or stories and post them
Creator
Update status on a social networking site, post updates
Conversationalists
Post ratings/reviews of products or services, comment on
someone else’s blog, contribute to online forums, contribute
to/edit articles in a wiki
Critics
Add tags to web pages or photos
Collectors
Maintain a profile on a social networking site
Joiners
Read blogs, listen to podcasts, watch videos from other
users, read customer reviews
Spectators
(your brand mentions / total mentions of your brand and competitors) x 100
Share of voice
(positive mentions/total mentions) x100
Sentiment(%)
number of followers
Network size
[(new followers-followers lost)/ total number of followers at the start of the period] x 100
Growth rate
