Mobile Marketing (Exam 2)

Question 1

A set of practices that enables organizations to communicate with and engage with their audiences in an interactive and relevant manner through and with any mobile device or network

Answer 1

What is Mobile Marketing

Question 2

Mobile marketing is
centered on the fact that
now the mobile overshadows the desktop.

Answer 2

Opportunity

Question 3

Desktop users – bigger screen
Tablet users – dual screening (tablet and TV)
Mobile users – on the go.

Answer 3

Mobile-Optimized Websites

Question 4

• One-page scrollable website
• Create large tap targets
• Remove unnecessary content
• Provide for quick tasks
• Consider download speed and power usage
• Understand interactions (touch versus click)

Answer 4

Effective Mobile Website

Question 5

a software application that is accessed and used over the internet through a web browser. It does not require any installation or setup on the user’s computer and can be accessed from anywhere with an internet connection.

Answer 5

Webb apps

Question 6

a self-contained program or piece of software designed to fulfill a particular purpose; an application, especially as downloaded by a user to a mobile device

Answer 6

Apps

Question 7

Choosing the right mobile ad format is crucial to success. With a well-designed and engaging ad that includes messaging, design, and even
contests, you can take over the user’s browsing experience like never before

Answer 7

Mobile ad formats

Question 8

Mobile applications
developed by a company or
organization to promote its brand, products, or services.

Answer 8

Branded apps

Question 9

Determine the value that mobile advertising will bring to your business.

Answer 9

Justify

Question 10

Build your campaign: Develop your mobile ad
campaign based on your goals and target audience

Answer 10

Build your campaign

Question 11

Once your campaign is ready, roll it out across as many platforms as possible.

Answer 11

Go live

Question 12

Promote your mobile campaign on different media channels to maximize reach

Answer 12

Cross-promote

Question 13

Use data and analytics to measure the effectiveness of your mobile ad campaigns.

Answer 13

Measure

Question 14

Use the insights gained from
analytics to update and improve your campaign over
time.

Answer 14

Update and improve

Question 15

A type of location-based marketing strategy that uses technology such as Bluetooth and Wi-Fi to send targeted
messages or promotions to consumers’ mobile devices when they are in close proximity to a particular business or location.

Answer 15

Proximity Marketing

Question 16

The process of conducting commercial transactions using mobile devices. Critical trend in mobile marketing due to the increasing use of smartphones and mobile devices

Answer 16

M-Commerce

Question 17

Technology that enables businesses to target users based on their location. Allows for hyper-localized
marketing campaigns and personalized marketing messages.

Answer 17

Geolocation

Question 18

Trend where consumers visit a store to see a product in person but purchase it online at a lower price. Mobile marketing can be used to offer exclusive discounts, mobile-only promotions, or personalized recommendations to incentivize in-store purchases.

Answer 18

Showrooming

Question 19

The integration of technology into everyday items such as clothing, jewelry, and watches. Wearables allow for new types of engagement, such as push notifications, voice commands, etc

Answer 19

Wearable Computing