Mobile Marketing (Exam 2) Flashcards
A set of practices that enables organizations to communicate with and engage with their audiences in an interactive and relevant manner through and with any mobile device or network
What is Mobile Marketing
Mobile marketing is
centered on the fact that
now the mobile overshadows the desktop.
Opportunity
Desktop users – bigger screen
Tablet users – dual screening (tablet and TV)
Mobile users – on the go.
Mobile-Optimized Websites
- One-page scrollable website
- Create large tap targets
- Remove unnecessary content
- Provide for quick tasks
- Consider download speed and power usage
- Understand interactions (touch versus click)
Effective Mobile Website
a software application that is accessed and used over the internet through a web browser. It does not require any installation or setup on the user’s computer and can be accessed from anywhere with an internet connection.
Webb apps
a self-contained program or piece of software designed to fulfill a particular purpose; an application, especially as downloaded by a user to a mobile device
Apps
Choosing the right is crucial to success. With a well-designed and engaging ad that includes messaging, design, and even
contests, you can take over the user’s browsing experience like never before
Mobile ad formats
Mobile applications
developed by a company or
organization to promote its brand, products, or services.
Branded apps
Determine the value that mobile advertising will bring to your business.
Justify
Develop your mobile ad
campaign based on your goals and target audience
Build your campaign
Once your campaign is ready, roll it out across as many platforms as possible.
Go live
Promote your mobile campaign on different media channels to maximize reach
Cross-promote
Use data and analytics to measure the effectiveness of your mobile ad campaigns.
Measure
Use the insights gained from
analytics to update and improve your campaign over
time.
Update and improve
A type of location-based marketing strategy that uses technology such as Bluetooth and Wi-Fi to send targeted
messages or promotions to consumers’ mobile devices when they are in close proximity to a particular business or location.
Proximity Marketing
The process of conducting commercial transactions using mobile devices. Critical trend in mobile marketing due to the increasing use of smartphones and mobile devices
M-Commerce
Technology that enables businesses to target users based on their location. Allows for hyper-localized
marketing campaigns and personalized marketing messages.
Geolocation
Trend where consumers visit a store to see a product in person but purchase it online at a lower price. Mobile marketing can be used to offer exclusive discounts, mobile-only promotions, or personalized recommendations to incentivize in-store purchases.
Showrooming
The integration of technology into everyday items such as clothing, jewelry, and watches. Wearables allow for new types of engagement, such as push notifications, voice commands, etc
Wearable Computing
