Email Marketing (Exam 2) Flashcards
A structured, systematic process that is one of
the most successful channels for delivering highly relevant marketing communication to
targeted subscribers.
Email Marketing Definition
start with the customer. Who are your target subscribers? What kind of email content
best suits their preferences and needs?
Initiate
measure and analyze your email
marketing campaign performance. Are your
target subscribers opening your emails and
engaging with them?
Iterate
Incorporate it into your overall digital
and offline marketing efforts.
Integrate
goal is to build a list of
subscribers who are likely to engage with your email marketing messages
Data collection
When you are segmenting your target audience, you should create clearly
identifiable groups of subscribers with similar
defining features
subscriber management
- Clean old data regularly
- Apply segmentation consistently
- Quality not quantity
Data management
A website is a ___ zone: it is more difficult
to target individuals
public
A social network is a ___ zone: facilitated communication between the marketer and
the target audience
social
An email is a ___ zone: marketers must
remember to be tactful in their approach
personal
Compelling email copy
- Relevance
- Calls to action
- Personalization
- Structure
Use both text and images in your email copy but try to maintain a balance between the two
imagery
Companies that provide email marketing or email communication services
Email Service Providers (ESPs)
% of recipients that opened or viewed
your email
Open rate
total number of times recipients
have opened your email (even more than once)
Total opens
