Intro

Question 1

Using digital media to achieve company objectives.

Answer 1

Digital Marketing

Question 2

Maximizing sales through digital communication technologies.

Answer 2

Customer Relationship Management

Question 3

1. Wider reach
2. Cost-effective
3. Measurable results
4. Greater engagement
5. Flexibility

Answer 3

Why is Digital Marketing Important?

Question 4

a payment occurs to a
site owner or an ad network when
they serve an ad, a sponsorship or
pay per click lead or sale generated.

Answer 4

Paid media

Question 4

owned by the brand
(company’s websites, blogs, mobile
apps, social presence).

Answer 4

Owned media

Question 5

the audience is reached through word of mouth stimulated through viral and social media marketing and conversations in social networks, blogs and other communities.

Answer 5

Earned media

Question 6

• Digital goals
• Digital audience
• Digital devices
• Digital platforms
• Digital media
• Digital data
• Digital marketing technologies

Answer 6

The 7 Ds of Digital Marketing

Question 7

Developed by Dave Chaffey to help marketers set goals, measure performance and manage activities to improve the commercial value that organizations gain from digital marketing

Answer 7

RACE framework

Question 8

RACE

Answer 8

Reach
Act
Convert
Engage

Question 9

methods and tools that allow marketers to assess the effectiveness and impact of their online marketing efforts, spot emerging trends, and make choices based on factual data.

Answer 9

Digital marketing analytics

Question 10

• Set and optimize budgets.
• Identify the best channels for reaching the target customers.
• Determine who those target customers are.
• Design webpages and creative materials.
• Estimate the potential market for new products.
• Determine new products features

Answer 10

Uses of Analytics