Macroenvironment Flashcards

1
Q

Technological
Legal
Social
Economic
Political

A

Macro-environment Forces

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

protocol at the foundation of the web, used for encoding information transferred between web browser and server. Secure version

A

http

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

The ____ ____ is the part of a network address that identifies it
as belonging to a particular domain( e.g., marketingweek.com)

A

domain name

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

The ___ ___ is everything that follows the final dot of a
domain name (e.g., .com, .org).

A

top-level domain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

The ___ ___ is a hierarchical system to organize files.

A

folder structure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

The ___ ___ ___ “?” is often used for tracking the source
of visits so they can be assessed more accurately in web analytics.

A

query string following

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q
  • Plan for organizing a website’s URLs
  • It aims to create user-friendly and search engine-optimized URLs
A

URL Strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q
  • Content: information, graphics, and interactive elements that make up the web pages of a site
  • Different standards exist for text, graphics, and multimedia.
A

Web Standards

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

pieces of information that describe
and provide context about a digital asset, such as a webpage, image, or video, in a standardized way.

A

Metadata

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

refers to the tools and technologies used to manage and optimize marketing strategies, campaigns, and customer experiences.

A

Martech

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q
  • Confidential details or passwords accessed on the user’s computer
  • Transaction or credit card details stolen in transit (e.g., “packet sniffing” software)
  • Customer’s credit card details stolen from merchant’s server (e.g., through hacking)
  • Customer’s details accessed by company staff
A

Security Risks in an E-commerce Transaction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

a distributed ledger comprising batches of encrypted transaction
records called blocks, which can be secured over a peer-to-peer network such as the internet. Transaction history can’t be modified to provide an audit trail.

A

Blockchain technology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

digital or virtual currency that
is secured by cryptography.

A

Cryptocurrency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Early adopters
Fast followers
Majority
Laggards

A

Assessing the Marketing Value of
Technological Innovation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

The US currently does not have a
comprehensive federal privacy law. Federal and state laws cover diverse data privacy aspects.

A

Privacy Law

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q
  • Applies to all commercial emails
  • Violating the law can result in penalties of up to $50,120 per email.
  • Main Requirements:
  • Accurate subject lines
  • Clearly identify the message as an ad
  • Include a valid physical postal address
  • Provide clear opt-out instructions
  • Honor opt-out requests promptly
  • Monitor third-party email activity
A

CAN-SPAM Act

17
Q

Copyright laws secure the creative
content - articles, images, videos, etc. - key to digital marketing.

A

Creating and Sharing Content

18
Q

Many marketing tools, platforms, and
algorithms, pivotal in digital marketing, are guarded by patents or
trade secrets.

A

Software and Tech

19
Q

A popular strategy in digital
marketing, UGC may involve intellectual property issues, particularly
if customers share copyrighted material.

A

User-Generated Content (UGC)

20
Q

A set of laws that govern
commercial transactions, including contracts for the sale of goods. It has been adopted, with some variations, by all 50 states in the U.S.

A

UCC

21
Q

Federal and state laws.

A

Consumer Protection laws

22
Q

empowers the Commission to prevent unfair or deceptive practices, and establish rules to prevent such
practices.

A

The Federal Trade Commission Act

23
Q

Legal parental consent

A

Children Online Privacy Protection Act
(COPPA)

24
Q

When forecasting future demand, marketers should consider the lack of demand for internet services from groups of people that do not envisage ever using the internet.

A

Social exclusion

25
Q

relates to marketing as consumer behavior is evolving, and people are
recognizing that excessive use of social networks negatively impacts their lives.

A

Digital minimalism

26
Q

Companies can anticipate increased demand for products and online services.

A

Economic Growth

27
Q

Sales may decrease a customers adjust their spending habits.

A

Economic Decline

28
Q
  • Primary tool for managing economies
  • Influences borrowing costs, saving, investing, and spending
  • Western economies lower rates during hard times to
    stimulate activity
A

Interest rates

29
Q
  • Price of trading one currency for another
  • Fluctuations affect consumer prices and supplier revenues
  • Digital marketers should consider markets in relation to currency fluctuations
A

Exchange rates

30
Q
  • Move towards international trading in a single global marketplace.
  • Blurring of social and cultural
    differences between countries.
A

Globalization in the digital world

31
Q

___ ___ have an impact on digital marketing, affecting various aspects of strategy, planning, online marketplace, and internet governance.

A

Political forces