Macroenvironment Flashcards

1
Q

Technological
Legal
Social
Economic
Political

A

Macro-environment Forces

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

protocol at the foundation of the web, used for encoding information transferred between web browser and server. Secure version

A

http

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

The ____ ____ is the part of a network address that identifies it
as belonging to a particular domain( e.g., marketingweek.com)

A

domain name

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

The ___ ___ is everything that follows the final dot of a
domain name (e.g., .com, .org).

A

top-level domain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

The ___ ___ is a hierarchical system to organize files.

A

folder structure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

The ___ ___ ___ “?” is often used for tracking the source
of visits so they can be assessed more accurately in web analytics.

A

query string following

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q
  • Plan for organizing a website’s URLs
  • It aims to create user-friendly and search engine-optimized URLs
A

URL Strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q
  • Content: information, graphics, and interactive elements that make up the web pages of a site
  • Different standards exist for text, graphics, and multimedia.
A

Web Standards

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

pieces of information that describe
and provide context about a digital asset, such as a webpage, image, or video, in a standardized way.

A

Metadata

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

refers to the tools and technologies used to manage and optimize marketing strategies, campaigns, and customer experiences.

A

Martech

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q
  • Confidential details or passwords accessed on the user’s computer
  • Transaction or credit card details stolen in transit (e.g., “packet sniffing” software)
  • Customer’s credit card details stolen from merchant’s server (e.g., through hacking)
  • Customer’s details accessed by company staff
A

Security Risks in an E-commerce Transaction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

a distributed ledger comprising batches of encrypted transaction
records called blocks, which can be secured over a peer-to-peer network such as the internet. Transaction history can’t be modified to provide an audit trail.

A

Blockchain technology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

digital or virtual currency that
is secured by cryptography.

A

Cryptocurrency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Early adopters
Fast followers
Majority
Laggards

A

Assessing the Marketing Value of
Technological Innovation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

The US currently does not have a
comprehensive federal privacy law. Federal and state laws cover diverse data privacy aspects.

A

Privacy Law

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q
  • Applies to all commercial emails
  • Violating the law can result in penalties of up to $50,120 per email.
  • Main Requirements:
  • Accurate subject lines
  • Clearly identify the message as an ad
  • Include a valid physical postal address
  • Provide clear opt-out instructions
  • Honor opt-out requests promptly
  • Monitor third-party email activity
A

CAN-SPAM Act

17
Q

Copyright laws secure the creative
content - articles, images, videos, etc. - key to digital marketing.

A

Creating and Sharing Content

18
Q

Many marketing tools, platforms, and
algorithms, pivotal in digital marketing, are guarded by patents or
trade secrets.

A

Software and Tech

19
Q

A popular strategy in digital
marketing, UGC may involve intellectual property issues, particularly
if customers share copyrighted material.

A

User-Generated Content (UGC)

20
Q

A set of laws that govern
commercial transactions, including contracts for the sale of goods. It has been adopted, with some variations, by all 50 states in the U.S.

21
Q

Federal and state laws.

A

Consumer Protection laws

22
Q

empowers the Commission to prevent unfair or deceptive practices, and establish rules to prevent such
practices.

A

The Federal Trade Commission Act

23
Q

Legal parental consent

A

Children Online Privacy Protection Act
(COPPA)

24
Q

When forecasting future demand, marketers should consider the lack of demand for internet services from groups of people that do not envisage ever using the internet.

A

Social exclusion

25
relates to marketing as consumer behavior is evolving, and people are recognizing that excessive use of social networks negatively impacts their lives.
Digital minimalism
26
Companies can anticipate increased demand for products and online services.
Economic Growth
27
Sales may decrease a customers adjust their spending habits.
Economic Decline
28
* Primary tool for managing economies * Influences borrowing costs, saving, investing, and spending * Western economies lower rates during hard times to stimulate activity
Interest rates
29
* Price of trading one currency for another * Fluctuations affect consumer prices and supplier revenues * Digital marketers should consider markets in relation to currency fluctuations
Exchange rates
30
* Move towards international trading in a single global marketplace. * Blurring of social and cultural differences between countries.
Globalization in the digital world
31
___ ___ have an impact on digital marketing, affecting various aspects of strategy, planning, online marketplace, and internet governance.
Political forces