Online Revenue Models Flashcards
Main types of online revenue models:
– CPM (Cost-per-thousand)
– CPC advertising on site (pay-per-click text ads)
– Sponsorship of site sections or content types
– Affiliate revenue
– Subscription access to content or services
– Freemium
– Pay per view access to documents
– Access to customers for online research
– Subscriber data access for email marketing
Cost-Per-Mille
Total amount spent / impressions *100
Cost-Per-Click
Cost of Campaign / number of clicks
A company can pay to advertise a site channel or a section.
Sponsorship
earns a commission for promoting and driving sales or leads to a product or service
Affiliate Revenue
A range of documents can be
accessed from a publisher for a
fixed period (premium services).
Revenue from subscription
access to content or service
Subscribers gain free access to a
limited number of sample
articles or download.
Freemium revenue model
Here payment occurs for
single access to a document, video, or
music clip that can be downloaded.
Pay-per-view access to
documents
Monetizing a platform’s user base by offering other businesses the opportunity to conduct research through that platform.
Access to customers for
online research:
eCPM
Total revenue / Total impressions *100
RPC
Total revenue / Total clicks