Online Revenue Models Flashcards

1
Q

Main types of online revenue models:

A

– CPM (Cost-per-thousand)
– CPC advertising on site (pay-per-click text ads)
– Sponsorship of site sections or content types
– Affiliate revenue
– Subscription access to content or services
– Freemium
– Pay per view access to documents
– Access to customers for online research
– Subscriber data access for email marketing

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2
Q

Cost-Per-Mille

A

Total amount spent / impressions *100

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3
Q

Cost-Per-Click

A

Cost of Campaign / number of clicks

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4
Q

A company can pay to advertise a site channel or a section.

A

Sponsorship

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5
Q

earns a commission for promoting and driving sales or leads to a product or service

A

Affiliate Revenue

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6
Q

A range of documents can be
accessed from a publisher for a
fixed period (premium services).

A

Revenue from subscription
access to content or service

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7
Q

Subscribers gain free access to a
limited number of sample
articles or download.

A

Freemium revenue model

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8
Q

Here payment occurs for
single access to a document, video, or
music clip that can be downloaded.

A

Pay-per-view access to
documents

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9
Q

Monetizing a platform’s user base by offering other businesses the opportunity to conduct research through that platform.

A

Access to customers for
online research:

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10
Q

eCPM

A

Total revenue / Total impressions *100

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11
Q

RPC

A

Total revenue / Total clicks

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