Online Revenue Models

Question 1

Main types of online revenue models:

Answer 1

– CPM (Cost-per-thousand)
– CPC advertising on site (pay-per-click text ads)
– Sponsorship of site sections or content types
– Affiliate revenue
– Subscription access to content or services
– Freemium
– Pay per view access to documents
– Access to customers for online research
– Subscriber data access for email marketing

Question 2

Cost-Per-Mille

Answer 2

Total amount spent / impressions *100

Question 3

Cost-Per-Click

Answer 3

Cost of Campaign / number of clicks

Question 4

A company can pay to advertise a site channel or a section.

Answer 4

Sponsorship

Question 5

earns a commission for promoting and driving sales or leads to a product or service

Answer 5

Affiliate Revenue

Question 6

A range of documents can be
accessed from a publisher for a
fixed period (premium services).

Answer 6

Revenue from subscription
access to content or service

Question 7

Subscribers gain free access to a
limited number of sample
articles or download.

Answer 7

Freemium revenue model

Question 8

Here payment occurs for
single access to a document, video, or
music clip that can be downloaded.

Answer 8

Pay-per-view access to
documents

Question 9

Monetizing a platform’s user base by offering other businesses the opportunity to conduct research through that platform.

Answer 9

Access to customers for
online research:

Question 10

eCPM

Answer 10

Total revenue / Total impressions *100

Question 11

RPC

Answer 11

Total revenue / Total clicks