SEO

Question 1

is the process of refining your website, using both on-page and offpage practices so that it will be indexed and ranked
successfully by search engines

Answer 1

Search engine optimization (SEO)

Question 2

Location of the user searching is a crucial factor considered by search engines to provide relevant search results.

Answer 2

Location-based search

Question 3

A system developed by Google
to better understand facts
about people, places, and things. It aggregates data from
multiple sources, visualizing
relationships between
entities. It helps users easily find information and ensures
Google offers more accurate,
relevant search results.

Answer 3

Knowledge Graph Listing

Question 4

Tool provided by Google that helps website owners mark and structure data on their web pages to be better understood and displayed in Google search results. This tool allows to tag important data (events, products etc.). Google can use this information to display enhanced search results.

Answer 4

Data Highlighter

Question 5

It refers to the ways in which users search for information, products, and services online.

Answer 5

Online search behavior

Question 6

the aim is to attract potential customers who are actively searching for your product or service by using specific keywords in their search queries

Answer 6

The searcher

Question 7

the objective is to optimize your website in accordance with the search behavior of your target audience to outperform your competitors in search engine rankings.

Answer 7

The website owner

Question 8

The goal is to ensure that your
website is correctly indexed by search engines, allowing
them to understand the content and purpose of your
website accurately.

Answer 8

The search engine

Question 9

“spiders,” also known as “crawlers” (for instance, Google bots), find the pages, follow the links of those pages, and find new pages.

Answer 9

Crawling

Question 10

handles the storage of the discovered pages on the search engine database.

Answer 10

Indexing

Question 11

using ranking algorithms depending on query, location, and search history.

Answer 11

Ranking

Question 12

5 P Customer Search Insights Model

Answer 12

Person
Place
Product
Priority
Purchase

Question 13

• Analyze the underlying needs of your business
• Converting needs into well-defined goals
• Assign Key Performance Indicators (KPIs) to
  these goals

Answer 13

Why are goals important?

Question 14

a significant word or phrase related to your website’s content.

Answer 14

Keyword

Question 15

commonly used phrase that users type into search engines to find you.

Answer 15

Search term

Question 16

three- or four-word keyword
phrases with low-volume search queries that are
worth ranking high.

Answer 16

Long-tail keywords

Question 17

discover the keywords that people use when searching for information on your product
or service.

Answer 17

Keyword research

Question 18

URLs
Page Names
HTML

Answer 18

Technical Mechanics of Your Page

Question 19

easily readable by humans. It improves users’ experience by helping users understand the layout and navigation of a website.

Answer 19

HTML sitemap

Question 20

the text that appears on the page

Answer 20

Link text

Question 21

web address to which the link
directs

Answer 21

Link URL destinatio

Question 22

linking within your website
content from one page to another.

Answer 22

Internal links

Question 23

comes from another
website and directs the user to your website.

Answer 23

Inbound link (“backlinks”)

Question 24

It doesn’t provide clear
information about the content it links to.

Answer 24

Uninformative link

Question 25

don’t link the homepage but the most relevant page.

Answer 25

URL link

Question 26

1. Request links from bloggers and determine the approach (outreach link building).
2. Focus on creating valuable, relevant content to attract natural inbound links (build it, and they will come).
3. Consider creating links and decide on their placement (self-created links).
4. Engage with customers to encourage them to link to the website (building and leveraging relationships).

Answer 26

Strategies for Acquiring Backlinks

Question 27

Factors that May Cause Problems

Answer 27

Link Farms
Broken Links
Damaging Links

Question 28

Aims to provide value to the
target audience rather than directly promoting
a product or service

Answer 28

Content Marketing

Question 29

Get people to share your content across their
social media networks:
– Facilitate free advertising.
– Increase digital footprint.
– Generate brand awareness.

Answer 29

Social Sharing

Question 30

1. Position: Where are you ranking in SERPs?
2. Traffic: What traffic is coming in, where it comes from, and what content is being visited?
3. Conversion: is your organic SEO creating conversions?

Answer 30

KPIs to measure SEO success