SEO Flashcards
is the process of refining your website, using both on-page and offpage practices so that it will be indexed and ranked
successfully by search engines
Search engine optimization (SEO)
Location of the user searching is a crucial factor considered by search engines to provide relevant search results.
Location-based search
A system developed by Google
to better understand facts
about people, places, and things. It aggregates data from
multiple sources, visualizing
relationships between
entities. It helps users easily find information and ensures
Google offers more accurate,
relevant search results.
Knowledge Graph Listing
Tool provided by Google that helps website owners mark and structure data on their web pages to be better understood and displayed in Google search results. This tool allows to tag important data (events, products etc.). Google can use this information to display enhanced search results.
Data Highlighter
It refers to the ways in which users search for information, products, and services online.
Online search behavior
the aim is to attract potential customers who are actively searching for your product or service by using specific keywords in their search queries
The searcher
the objective is to optimize your website in accordance with the search behavior of your target audience to outperform your competitors in search engine rankings.
The website owner
The goal is to ensure that your
website is correctly indexed by search engines, allowing
them to understand the content and purpose of your
website accurately.
The search engine
“spiders,” also known as “crawlers” (for instance, Google bots), find the pages, follow the links of those pages, and find new pages.
Crawling
handles the storage of the discovered pages on the search engine database.
Indexing
using ranking algorithms depending on query, location, and search history.
Ranking
5 P Customer Search Insights Model
Person
Place
Product
Priority
Purchase
- Analyze the underlying needs of your business
- Converting needs into well-defined goals
- Assign Key Performance Indicators (KPIs) to
these goals
Why are goals important?
a significant word or phrase related to your website’s content.
Keyword
commonly used phrase that users type into search engines to find you.
Search term
three- or four-word keyword
phrases with low-volume search queries that are
worth ranking high.
Long-tail keywords
discover the keywords that people use when searching for information on your product
or service.
Keyword research
URLs
Page Names
HTML
Technical Mechanics of Your Page
easily readable by humans. It improves users’ experience by helping users understand the layout and navigation of a website.
HTML sitemap
the text that appears on the page
Link text
web address to which the link
directs
Link URL destinatio
linking within your website
content from one page to another.
Internal links
comes from another
website and directs the user to your website.
Inbound link (“backlinks”)
It doesn’t provide clear
information about the content it links to.
Uninformative link
don’t link the homepage but the most relevant page.
URL link
- Request links from bloggers and determine the approach (outreach link building).
- Focus on creating valuable, relevant content to attract natural inbound links (build it, and they will come).
- Consider creating links and decide on their placement (self-created links).
- Engage with customers to encourage them to link to the website (building and leveraging relationships).
Strategies for Acquiring Backlinks
Factors that May Cause Problems
Link Farms
Broken Links
Damaging Links
Aims to provide value to the
target audience rather than directly promoting
a product or service
Content Marketing
Get people to share your content across their
social media networks:
– Facilitate free advertising.
– Increase digital footprint.
– Generate brand awareness.
Social Sharing
- Position: Where are you ranking in SERPs?
- Traffic: What traffic is coming in, where it comes from, and what content is being visited?
- Conversion: is your organic SEO creating conversions?
KPIs to measure SEO success
