This class was created by Brainscape user Makenna Duchene. Visit their profile to learn more about the creator.
By:
Makenna Duchene
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Decks in this class (14)
Intro
Digital marketing,
Customer relationship management,
Why is digital marketing important
11
cards
Microenvironment
Online marketplace,
Demand analysis,
Gap analysis
23
cards
Macroenvironment
Macro environment forces,
Protocol at the foundation of the...,
The ____ ____ is the part of a ne...
31
cards
Applications of AI
___ ____ is an approach to making...,
Determine price structure calcula...,
1 data analysis2 demand forecasti...
16
cards
Digital Branding & Marketing Mix
The process of creating a unique ...,
Assets or liabilities linked to a...,
How customers perceive their own ...
23
cards
Online Revenue Models
Main types of online revenue models,
Cost per mille,
Cost per click
11
cards
SEM
Promoting an organization through...,
Web page that a search engine suc...,
Consumers who aremore likely than...
29
cards
SEO
Ppa payment per action,
Location of the user searching is...,
A system developed by googleto be...
30
cards
Web Analytics (Exam 2)
___ are used todescribe data whil...,
___ are files that are exchanged ...,
A single visit or interaction by ...
30
cards
Email Marketing (Exam 2)
A structured systematic process t...,
Start with the customer who are y...,
Measure and analyze your emailmar...
21
cards
Chatbot Python (Exam 2)
A computer program that simulates...,
1 import corpus2 preprocess data3...,
The training data needed for the ...
9
cards
Mobile Marketing (Exam 2)
A set of practices that enables o...,
Mobile marketing iscentered on th...,
Desktop users bigger screentablet...
20
cards
Social media (Exam 2)
A form of internet marketing util...,
Reach new prospects through share...,
Communicating brand perception an...
21
cards
Social Listening Roberta (Exam 2)
Process of computationallyidentif...,
A fundamental aspect of the socia...,
Which types of conversations are ...
16
cards
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Analytics
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