Social influence research Flashcards

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1
Q

Asch: Aim

A

Test majority influence in unambiguous situation (clear correct answer)

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2
Q

How many pps did arch use and who were they

A

123 make students

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3
Q

How many people were in each group in asch study?

A

7- 1 pp, 6 confederates

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4
Q

How many were critical trials in asch study

A

12/18

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5
Q

What was the overall % conformity in asch original study

A

32%

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6
Q

How many conformed at least once in asch study

A

75%

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7
Q

What was situational variable 1 (asch) and how did it effect conformity %

A

Task difficulty made harder- conformity increased

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8
Q

What was situational variable 2 (asch) and how did it effect conformity %

A

Unanimity- one confederate gave correct answer- conformity fell to 5%

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9
Q

What was situational variable 3 (asch) and how did it effect conformity %

A

Group size- one confederate- conformity fell to 3%

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10
Q

What was the procedure of asch study

A

Told to say out loud which line matched length of stimulus- confederates gave wrong answers then pp was asked

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11
Q

Aim of sheriffs experiment

A

Test conformity to group norms in ambiguous situation (answer unclear)

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12
Q

Procedure of sheriffs study

A

Used illusion where spot of light appears to move but actually doesn’t- pps told to estimate how far it moved individually then out loud in group of 3 pps to see how estimates changed

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13
Q

How many pps were in each group in sheriffs study

A

3

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14
Q

What were the findings of sheriffs study

A

Estimates all varied individually but in group they became more similar as they looked for guidance from others- common group estimate

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15
Q

Aim of Zimbardos Stanford prison experiment

A

Investigate conformity to social roles in simulated prison environment

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16
Q

Where was Zimbardos SPE

A

Stanford university basement

17
Q

What sampling was used in Zimbardos SPE

A

Volunteer

18
Q

How many pps were used in Zimbardos SPE and who were they

A

24 male students

19
Q

Ho were Zimbardos pps tested before study

A

On mental and physical stability

20
Q

What allocation was used in Zimbardos SPE

A

Random allocation

21
Q

What was procedure of Zimbardos SPE

A

*Randomly allocated role of prisoner or guard
*Prisoners strip searched, deli used and arrested from homes
*prisoners given number and guards given reflective glasses/uniform for deindividuation

22
Q

Findings of Zimbardos SPE

A
  • cut short after 6/14 days
  • prisoners rebelled after 2 days for guards harsh treatment
    *guards abusive towards prisoners- verbally and physically
    *5 prisoners released due to anxiety/extreme reactions
    *prisoners became more passive
  • zimbardo as superintendent
23
Q

Aim of milgrams obedience study

A

Test obedience to authority figure even when harming someone

24
Q

How many pps were used in milgrams obedience study and who were they

A

40 American male volunteers

25
Q

Who was on each group in milgrams study

A

Participant as teacher, actor as experimenter wearing lab coat and confederate as learner

26
Q

What was procedure in milgrams obedience study

A

Pps drew fixed straw and assigned role of teacher
Told to administer shocks every time learner got question wrong
If they wanted to stop 4 verbal prods were used to make them continue e.g. the experiment requires you to continue

27
Q

What was the max Voltage and increment size

A

450V up in 15V increments

28
Q

How many people continued to 300V (milgrams)

A

100%

29
Q

How many refused to continue to 450V (milgrams)

A

35%

30
Q

How many variations of milgrams study were there

A

18

31
Q

What was milgrams variation 1 and effect on % of obedience

A

Location in rundown offices- fell to 47.5%

32
Q

What was milgrams variation 2 and effect on % of obedience

A

Proximity to learner- touch proximity - fell to 30%

33
Q

What was milgrams variation 3 and effect on % of obedience

A

Proximity to authority figure- orders over phone- fell to 20.5%

34
Q

What was milgrams variation 4 and effect on % of obedience

A

Social support- 2 confederates also as teachers refused to go past 300V- fell to 10%

35
Q

Aim of bickmans study

A

Investigate power of uniform in obedience

36
Q

What type of experiment was bickmans

A

Field

37
Q

What were the outfits of the male actors in bickmans

A

Milkman
Guard
Pedestrian

38
Q

What was the procedure of bickmans study

A

Actor gave orders to person on street e.g pick up a bad- observed how many people obeyed them

39
Q

What % pps obeyed in each condition of bickmans study

A

Guard- 76%
Milkman- 46%
Pedestrian-30%