Social influence research Flashcards
Asch: Aim
Test majority influence in unambiguous situation (clear correct answer)
How many pps did arch use and who were they
123 make students
How many people were in each group in asch study?
7- 1 pp, 6 confederates
How many were critical trials in asch study
12/18
What was the overall % conformity in asch original study
32%
How many conformed at least once in asch study
75%
What was situational variable 1 (asch) and how did it effect conformity %
Task difficulty made harder- conformity increased
What was situational variable 2 (asch) and how did it effect conformity %
Unanimity- one confederate gave correct answer- conformity fell to 5%
What was situational variable 3 (asch) and how did it effect conformity %
Group size- one confederate- conformity fell to 3%
What was the procedure of asch study
Told to say out loud which line matched length of stimulus- confederates gave wrong answers then pp was asked
Aim of sheriffs experiment
Test conformity to group norms in ambiguous situation (answer unclear)
Procedure of sheriffs study
Used illusion where spot of light appears to move but actually doesn’t- pps told to estimate how far it moved individually then out loud in group of 3 pps to see how estimates changed
How many pps were in each group in sheriffs study
3
What were the findings of sheriffs study
Estimates all varied individually but in group they became more similar as they looked for guidance from others- common group estimate
Aim of Zimbardos Stanford prison experiment
Investigate conformity to social roles in simulated prison environment
Where was Zimbardos SPE
Stanford university basement
What sampling was used in Zimbardos SPE
Volunteer
How many pps were used in Zimbardos SPE and who were they
24 male students
Ho were Zimbardos pps tested before study
On mental and physical stability
What allocation was used in Zimbardos SPE
Random allocation
What was procedure of Zimbardos SPE
*Randomly allocated role of prisoner or guard
*Prisoners strip searched, deli used and arrested from homes
*prisoners given number and guards given reflective glasses/uniform for deindividuation
Findings of Zimbardos SPE
- cut short after 6/14 days
- prisoners rebelled after 2 days for guards harsh treatment
*guards abusive towards prisoners- verbally and physically
*5 prisoners released due to anxiety/extreme reactions
*prisoners became more passive - zimbardo as superintendent
Aim of milgrams obedience study
Test obedience to authority figure even when harming someone
How many pps were used in milgrams obedience study and who were they
40 American male volunteers