Social influence research Flashcards
Asch: Aim
Test majority influence in unambiguous situation (clear correct answer)
How many pps did arch use and who were they
123 make students
How many people were in each group in asch study?
7- 1 pp, 6 confederates
How many were critical trials in asch study
12/18
What was the overall % conformity in asch original study
32%
How many conformed at least once in asch study
75%
What was situational variable 1 (asch) and how did it effect conformity %
Task difficulty made harder- conformity increased
What was situational variable 2 (asch) and how did it effect conformity %
Unanimity- one confederate gave correct answer- conformity fell to 5%
What was situational variable 3 (asch) and how did it effect conformity %
Group size- one confederate- conformity fell to 3%
What was the procedure of asch study
Told to say out loud which line matched length of stimulus- confederates gave wrong answers then pp was asked
Aim of sheriffs experiment
Test conformity to group norms in ambiguous situation (answer unclear)
Procedure of sheriffs study
Used illusion where spot of light appears to move but actually doesn’t- pps told to estimate how far it moved individually then out loud in group of 3 pps to see how estimates changed
How many pps were in each group in sheriffs study
3
What were the findings of sheriffs study
Estimates all varied individually but in group they became more similar as they looked for guidance from others- common group estimate
Aim of Zimbardos Stanford prison experiment
Investigate conformity to social roles in simulated prison environment