Social influence 2 | Conformity to social roles as investigated by Zimbardo. Flashcards
AO1: Aim of Zimbardo’s study
To investigate how individuals conform to social roles in a simulated prison environment.
AO1: Sample used in Zimbardo’s study
24 male university students from the USA who were screened for psychological stability.
AO1: How participants were allocated roles
Randomly assigned to either the role of prisoner or guard.
AO1: How Zimbardo increased realism in the study
Prisoners were arrested at their homes without warning and subjected to a dehumanising prison experience, including being stripped and deloused.
AO1: Behaviour of guards in Zimbardo’s study
Guards became increasingly abusive, humiliating and punishing prisoners, demonstrating strong conformity to their assigned roles.
AO1: Behaviour of prisoners in Zimbardo’s study
Initially resisted but later became passive and submissive as they internalised their roles.
AO1: Ethical concerns of the study
Participants experienced significant psychological distress and were not adequately protected from harm.
AO1: Why the study was stopped early
Originally planned for 14 days but stopped after 6 days due to extreme reactions from participants.
AO1: Conclusion of Zimbardo’s study
Situational factors and assigned roles strongly influence behaviour, leading individuals to act in ways they normally wouldn’t.
AO3: Strength - Real-world applications
The study helps explain real-life prison abuses such as Abu Ghraib, showing how situational factors contribute to dehumanising behaviour.
AO3: Weakness - Ethical issues
Participants suffered extreme psychological distress, and Zimbardo’s dual role as researcher and superintendent meant he failed to protect them.
AO3: Weakness - Lack of realism
Banuazizi and Mohavedi (1975) argued participants were acting based on media stereotypes rather than truly conforming.
AO3: Weakness - Dispositional factors ignored
Not all guards were aggressive and some prisoners resisted, suggesting personality differences played a role rather than just situational factors.