social Influence Flashcards
What are the three types of conformity identified by Kelman?
Compliance, Identification, Internalisation.
What is compliance?
Superficial conformity where one publicly agrees but privately disagrees.
What is internalisation?
Deep conformity where a person genuinely adopts group norms as their own.
What is identification?
Conforming to group norms because you value the group and want to be part of it.
What are the two explanations for conformity according to Deutsch and Gerard?
Normative Social Influence (NSI) and Informational Social Influence (ISI).
What is Normative Social Influence (NSI)?
Conforming to be liked or accepted by the group.
What is Informational Social Influence (ISI)?
Conforming to be right when unsure of the correct answer.
What did Asch’s line study find?
36.8% average conformity rate; 75% conformed at least once.
What happened to conformity when Asch added a dissenting confederate?
Conformity dropped to 5.5%.
What is the effect of task difficulty on conformity?
More difficult tasks increase conformity due to ISI.
What did Zimbardo’s prison study demonstrate?
People conform to social roles, sometimes very quickly and strongly.
Why was Zimbardo’s study stopped early?
Participants showed extreme behaviour; ethical concerns arose.
What did Milgram’s obedience study find?
65% of participants gave the maximum 450V shock.
What situational variables affected obedience in Milgram’s variations?
Proximity, location, and uniform.
What is the agentic state?
A mental state where individuals see themselves as acting on behalf of an authority.
What is legitimacy of authority?
Obedience is more likely when the authority is seen as legitimate and powerful.
What is the authoritarian personality?
A personality type more likely to obey authority, linked with strict upbringing.
What is locus of control?
A belief about whether outcomes are controlled internally or externally.
How does internal locus of control affect resistance?
People with an internal LOC are more likely to resist pressure to conform or obey.
How does social support help resist social influence?
Seeing others resist reduces the pressure to conform or obey.
What are the three factors influencing minority influence?
Consistency, commitment, and flexibility.
What did Moscovici’s study show?
Consistent minorities can influence the majority.
What is the snowball effect in social change?
Minority influence grows gradually until it becomes majority-held.
What is social cryptomnesia?
People adopt social change but forget how it happened or who started it.