social influence Flashcards

1
Q

what is conformity

A

is the tendency to change what we do think and say in response of pressure of others

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2
Q

how many types of conformity are there

A

Three

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3
Q

what the types of conformity

A

compliance,
internalisation, identification

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4
Q

what is compliance

A

is conforming to gain approval of others. You conform publically not privately

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5
Q

what is internalisation

A

is when they have accepted the views of the group so conform both pub and privately

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6
Q

what is identification

A

is conforming to the group because wants to be accepted. it is temp change

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7
Q

how many explanations of conformity are there

A

two

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8
Q

how came up with explanations of conformity

A

Deutsch and gerand

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9
Q

what are the explanations of conformity

A

normative social influence
informational social influence

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10
Q

what is normative social influence

A

is when someone conforms because they have the desire to be liked

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11
Q

what is informational social influence

A

is when someone conforms because they need to be right

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12
Q

who studies the variables effecting conformity

A

Asch

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13
Q

how many variables effect conformity

A

Three

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14
Q

what are the variables effecting conformity

A

group size
difficulty of task
unanimity of the majority

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15
Q

Asch study: procedure

A

123 males, volunteers
were asked to look at three lines of different lengths.
They took turn to call out of the 3 lines which one was the same as the standard line.

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16
Q

what were the findings of asch study

A

It showed that the average conformity rate was 33%.
GS: if there was 3 confederates CR increase
UM: introducing an ally decreased conformity to 5.5%

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17
Q

evaluate asch study

A

gender bias, androcentric study since it is only on males therefore shouldn’t be generalised.
used volunteers which have specific characteristics
issues determining group size as limited range of majority of sizes

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18
Q

what are social roles

A

are the behaviours that are expected of an individual who is at a social status

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19
Q

who studied social roles

A

Zimbardo

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20
Q

what’s the name of Zimbardo study

A

Stanford prison experiment

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21
Q

what is the procedure of Stanford prison experiment

A

mock prison in Stanford uni psych department
24males, students, volunteers
allocated either prisoners or guard. prisoners were arrested from home given uniform and id numbers, had specific rights and strict routine
guards wore sunglasses and had whistles
the study was meant to last 2 weeks

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22
Q

how long was Stanford prision expierement meant to last

A

2 weeks

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23
Q

what were the finding of Stanford prison experiment

A

G harassed P because of power and treated them harshly
P rebelled within 2 days
1 P left on day 1 showing psychological harm
study ended after 6 days

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24
Q

Evaluate Stanford prison experiment

A

L -gender bias, androcentric males only cant generalise findings to both females and males
L- ethical issues, pps had phycological harm
S- internal validity only selected mentally stable pps

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25
who studied situational variables effecting obedience
Milgram
26
what did milgram study
obedience
27
what was the procedure of Milgram study
40 male volunteers, ages 20-50 were allocated as teachers they had to enforce a fake shock to the learner from 15V to 450V teacher asked learner to remember word pairs and if they got wrong they administer shock
28
what were the findings of Milgram's study
all pps obeyed up to 300V 12.5% stopped at 300V 65% of pps went to max V
29
evaluate Milgram's study
S- there is supporting evidence as Burger replicated the study L- ethical issues L- androcentric gender bias not able to be generalised
30
how many situational factors did Milgram study
Three
31
what are the situational factors that effect obedience in Milgrams study
1. proximity 2. location 3. uniform
32
what did the effect of proximity have on obedience in milgrams study
when teacher and learner in same room OL decreased to 45%
33
what did the effect of location have on obedience in milgrams study
moved to a run down office it decreased to 48%
34
what did the effect of uniform have on obedience in Milgram's study
if teachers wore their own clothes OL decreased significant to 20%
35
how many reasons are there for people to obey
three
36
what are the reasons why people obey
agentic state legitimacy of authority authoritarian personality
37
what is agentic state
is when an individual believes they do not have responsibility for their own actions
38
evaluate agentic state
not a complete explanation
39
what is legitimacy of authority
is someone who perceives themselves to be in a position of social control within a situation
40
evaluate legitimacy of authority
there is cultural differences because each countries perceive different people as obedient
41
what is authoritarian personality
refers to a person who has extreme respect for authority, more likely to obey to people who hold power over them
42
what is social support
refers to the presence of people who resist pressures to conform or obey can help others do the same
42
what the effect of social support on Asch study
having an ally who gave the right answer made CR go from 33 to 5.5%. This is because it makes the individual to have more confidence therefore more likely to not conform
43
what was the effect of social support on milgrams study
when pps joined by a disobedient pps levels dropped from 65% to 10%
44
what does LOC stand for
locus of control
45
what locus of control
refers to a differ in peoples belief whether outcomes to their actions are dependent on what they do or the events outside their personal control
46
who proposed the LOC
Rotter
47
how many types of LOC are there
two
48
what are the types of LOC
internal external
49
what is internal LOC
is people who believe they are responsible to what happens to them
50
what is external LOC
is when people who believe things happen without their control
51
what is minority influence
is a form of social influence where members of a majority group change their beliefs or behaviour as a result of exposure to persuasive minority
52
what are the characteristics of minorities
commitment consistency flexibility
53
who studied minority influence
Moscovici et al
54
what's the procedure of Moscovici et al study
pps shown 36slides with different shades of blue and asked to state a colour 1st - 2 confederates said green which was consistent 2nd answered green 24 times and 12 blue inconsistent they used a control group for comparison
55
what were the findings of Moscovici et al study
only 0.25% of control group were green and rest were blue in experimental group 1.25% answered green with confederates inconsistent answers
56
what was the conclusions of the Moscovici et al
minorities can influence majorities, more effective when minorities are consistent
57
what is social change
occurs when a section of society adopts a new belief or way of behaving which becomes accepted as the norm
58
what are the steps of social change through minority influence
1. drawing attention to the issue 2. cognitive conflict 3. consistency of position 4. the augmentation principle 5. snow bell effect
59
evaluate social change
social change through minority influence maybe very gradual