Social influence Flashcards
Define conformity
Consciously / unconsciously adjusting our behaviour to align with behaviour of others in a group
Define normative social influence
Conforming to be accepted by a group
Define informational social influence
Conforming to gain knowledge / be right
Define compliance
Agree in public not private only temporarily
Define identification
Taking on groups views but private beliefs not necessarily changed
Define internalisation
Behaving or agreeing same as group more longlastingly
What is a confederate
Actor in research
What is a social role
How we conform to others based on the role you have
What is obedience
Going along with someone’s order because they have high authority.
What year did Asch do his research
1951
What was asch study
Judging conformity by looking at line lengths
What percentage of trials did aschs naïve participants conform on
36.8%
What percentage of aschs participants never conformed
25%
What were aschs 3 variations
- group size
- having a dissenter
- task difficulty
What is a dissenter
Confederate that gives the right answer
How can you evaluate aschs study
*artificial stimuli
*only American men (123)
*demand characteristics
*ethical issues
What year did zimbardo do the SPE
1973
What did zimbardos SPE look at
Conformity to social roles
What did zimbardo find
- guards more violent
- prisoners depressed and anxious
How can you evaluate zimbardos research
*had control and randomly allocated
*participents played to roles so lacks realism
*exaggerated - only 1/3 guards were brutal
*ethics
What year did milgram do his study
1963
what did milgram do in his baseline study
false electric shocks to learners in response to incorrect answers to questions from “experimenter”
what did milgram find in his baseline study
- 450V 65%
- 300V 100%
- anxiety
evaluate milgrams research
*french tv show found 80% gave max shock
(repeatable)
*low internal validity (realised fake)
*ethical issues