SOCIAL INFLUENCE Flashcards
What is a definition of conformity?
Behaviour or thinking changes as a result of real or imagined group pressure
The participants in Asch’s key conformity study = ?
123 male American students
How many critical trials were there in Asch’s study?
12/18 were critical
What % of times did participants conform to the wrong answer in Asch’s study?
Overall = 36.8%
75% conformed at least once
25% never conformed
Who found that Asch’s study may be a ‘child of the times’?
Perrin and Spencer (1980) only 1/396 conformed in their UK study
Name 2 social factors that could affect conformity?
- Group size - magic number 3
- Anonymity
- Task difficulty
When Asch made his task harder (more ambiguous) what happened to conformity?
It decreased
Name 2 dispositional factors that can affect conformity?
- Personality - locus of control
- Expertise
Who were Milgram’s participants?
40 American men, aged 20-50 from a range of jobs
What was the name of the confederate in Milgram’s study who was always the learner?
Mr Wallace
What % of participants went to 300V in Milgrams study?
100%
What % of participants went to 450V in Milgrams study?
65%
What does Milgrams study suggest about obedience?
That situational factors are more important than dispositional factors in explaining destructive obedience
Name 1 criticism of Milgrams study?
- Ethical issues
- Artificial = participants may have guessed it wasn’t real
Milgrams A…………… theory?
Agency