social influence Flashcards
social influence
a change or intepersonal process in an individual thoughts,feelings or behaviours caused by other people who may be actually or whose presence is imagined ,expected or implied
persuasion
a socail influence involves changing a person’s attitude, emotions or beliefs
two types of social influences
-informational
-normative
informational social influence
looking to others as valid sources of information
seeks/wants to be right
normative social influence
strives to be consistent with social norms,standerds and coventions
seek for approval
what does the six principles of influence seek to achieve ?
compliance: adhering to a direct request or giving into overt social pressure
- Scarcity
options and iteams are more valued when they are limited
ex: there is a limited shoe gonna sell out in 1hour and u want to buy it
why is scarcity influencial
-self-uniqueness
-downward social comparison
-statues/power
-reactance((we feel bad when we loose opportunity)
2.liking/friendship
adherence to a request from a positively evaluated other
liking can be based on physical attractiveness,similarity or familiarity
ex: I buy a foundation because an influencer recommended
The Effect of Fleeting Attraction on Compliance to Requests
particpants more strongly liked (essays ) of actors who were similar to them
- commitment/consistency
people strive to be consistent with past behaviour and follow through on commitment
tactics using the commitment/consistency principle
-foot in the door
-low balling
-bait and switch
-door in the face
foot in the door
people who agree to a small request first are more likely to agree to a bigger one later
ex: can I borrow 5 dollars ? yes
can I borrow 10 ? yes
low balling
making an attractive initial offer to induce a person to accept the offer and then making the term less favorable in the last minute (being more expensive)
ex: 123 milhas / ticket master in the time to pay
bait and switch
enticing someone to psychollogically commit to a product and then suddenly replace it with a related product that is more expensive
ex:I gonna buy this shirt but the then the owner tells me it sold out but says that their is this other shirt that is a bit more expensive