social cognition Flashcards
social cognition
how people select,interpret,remenber, and use social information to make judgments and decisions
five critical aspects of social cognition
1- judgements are only good if the information are good , sometimes the information is not complete
2-how information is presented may affect our judgment
3- we seek out information wich may be bias
4-our pre-existing bias and information impacts how we see new information
5-reason and intuition > social cognition> judgment
what are the goals for social cognition
-accuracy
- self-enhacement
-conserving mental resources
schema
mental structures that help us organize social information that we recive
types of schemas
person schema : apperance,behavior,personality
self-schema
social schema : going out with friends
event schema : job interview
can lead to automatic thinking
what are the dual process theory
automatic and controlled
automatic process
fast
unitentional
intuitive
implicit memory
efficient
controlled process
slow
takes effort
perpesfull
rational
intentional
what is priming?
when a concept or other knowdge structure is automatically triggered or activated by an environmental stimulus, their by becoming more likely to affect subquent thoughts,feeling and behaviour
old people words and walking slower then people who didn’t see the words
what is the cognitive load theory?
we possed a limit capacity for working memory and,if presented with information that exceeds this capacity ,information overload occurs
fewer cognitive resources> inhibits controlled process when making quick judgments
heuristics
mental shortcuts or rules of thumb for problem-solving or probability judgment
-representativness
-availabilty
-base-rate fallacity
-anchoring and adjustment
representative heuristic
categorizing a particular instance based on how similar the instance is to an existing mental prototype
the thing/person represents the prototype in real life
or how that thing/person relates to that representation/prototype in tour head
avalibility heuristic
priming
making judgment about the frequency or likehood of an event based on how easily it comes to mind
make judgment based on how available the information was to the individual
example: I see the news and there was an car accident of a specific road, im more likely to say that road is more dangerous
base-rate fallacy
ignoring how unlikely that event is from happening but instead focus on that atypical instance
ex:being afraid of flying even though plane accidents are unlikely
