attitudes Flashcards
attitude(an attitude object)
an evaluation of a person,thing or idea
attitudes very in valence
-negatively/negative attitude
-positively
-ambivelent(both negative and positive)
-indifferent
example of attitude
i feel positively about eating cake
(ambivelent) i feel positevely about eating cake but negatevely about gaining weight
attitude vary in consciousness
explicit,implicit and dual attitudes
explicit
consciously formed and aware of
can report
implicit
not aware of
involuntary formed
can be automatic activated and guide behaviour
dual attitude
when implicit and explicit attitudes towards an attitude object are INCONSISTENT
example of dual attitude
i say or i think like old people but when I see them I feel negatively towards them
the tripartite model of attitudes
attitude : affective (feelings and emotions) > behavioral (activity)> cognitive (beliefs)>Affective (feelings and emotions
attitudes come from
association
repeat contact
reinforcement
context can also influence our attitude(media, education,culture)
attiudes have been found to be heritable
twin studies
do attitudes align with behaviour ?
historically,low attitude-behaviour consistency in reserch
principle of compatibility
the strenght of the attitude-behaviour relationship will only be high if attitudes and behaviours are measured at the same level of specifics
reason action theory / how attitude impact behaviour
background factors(individual,social and informational) > attitudes, percived norms, perceived behavioral control (if u can do it/if I have the resources)> intention>actual behaviour control(if u will do it) > behaviour
