Social Influence Flashcards
Social support in Asch’s experiment
Dropped to 5% conformity when presented with an agreeing confederate
Social support in Milgram’s experiment
Obedience dropped to 10% when the teacher left
Social support in Rank and Jacobson’s nurse experiment
2/18 nurses obeyed when given the chance to talk to eachother
What was the Gamson et al (1982) evidence for social support
88% of the groups rebelled against the oil company
What is internal locus of control
feeling in control of events
What is external locus of control
feeling at the mercy of external events
Which one of internal or external locus of control are better at resisting social influence?
internal locus of control, feel as though they have the ability to conform or to not conform.
What are the 3 factors of minority influence (Moscovici 1985) ?
Consistency
Commitment
Flexibility
What was Moscovici et al experiment in 1969? (minority influence)
6 female participants and 2 confederates calling a shade of blue, green.
What were the findings of Moscovici et al experiment in 1969?
A naïve participant called the cards green on 8.42% of the trials, 32% of the P’s conformed at least once.
How does minority bring about social change?
Drawing attention
Cognitive conflict (deeper processing)
Consistency of position
Augmentation principle
Snowball effect
Social Cryptomnesia
What evdience supports ISI?
Jennes (1982) - beans jar
what evidence supports NSI?
Lickenbach and perkins (2003) - majority non smokers
what is the personality type most likely to conform?
nAffiliators
