Social Flashcards
What is the bystander effect?
- individuals often fail to help a victim when others are around
- the more people are around the less likely they are to help themselves
What is social cognition?
ability to reason, remember and infer desires and beliefs of other people
What are costs of group behaviour?
- people tend to stereotype and discriminate against other groups
- people tend to load and do less in a group than on their own
- people can show high levels of aggression
What is the theory of mind?
- ability to represent the beliefs and desires of people who are not you
- allows you to predict what others will do
- explain motives behind their actions
- reasons about where you agree and disagree with them
What is the right parietal junction?
brain region selectively active when we think about the thoughts of others
What is attribution?
inference about the cause of a person’s behaviour > disposition/personality or situational
What factors allow us to decide between dispositional or situational?
- consistency: does the person act this way in similar situations
- distinctiveness: does the person act this way in different situations
- consensus: do other people act this way in similar situations
What is a fundamental attribution error?
general bias to make dispositional attributions
What are social norms?
expectations of appropriate behaviour which everybody in culture is supposed to act in accordance with
How can social norms be manipulated?
- they’re hard to change
- not cross- culturally universal
- can be used to change people’s behaviours without realising
What is a belief?
- enduring knowledge about the object, person or event.
- Can be true/false given the way the world really is
What are attitudes?
- semi-enduring feelings that predispose us to respond to objects, people and events.
- Can be positive, neutral or negative
What is a behaviour?
- actions that we take in the world.
- Usually consequences of beliefs/attitudes but can also be random
What is persuasion?
- attempt at changing a person’s attitudes, beliefs/behaviours
- requires message source, content, target
What is cognitive dissonance?
negative feeling experienced from attitudes/ belief/ behaviour contradiction, motivating us to change them
What is the elaboration likelihood model?
theoretical model of persuasion that argues that people can be influenced through one of two routes: systematic/ heuristic
What is the systematic route to persuasion?
persuading someone through reason, logic and sound arguments (beliefs)
What is the heuristic route to persuasion?
persuading somebody by appealing to their emotions, habits and indirectly (attitudes/behaviours)
What 2 characteristics does a target need for systematic persuasion?
- motivation: message target must be motivated to listen, otherwise no reason to consider source’s argument
- ability: message target must be able to think about message content
What is the guru effect?
if an expert says something incomprehensible we’re more likely to assume the idea must be very complex, not that the expert is bad at communicating the simple idea to us.
What is the foot-in-door technique?
make small request first and once they comply, make bigger one
What is the door-in-face technique?
make impossible huge request first and when they decline make smaller one